# Teasing Tighty Whities 'Deardiary' Underwear Sizes Up Your Privates By Pearl | Published 2010-12-02 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/cheeky-underwear References: [celebrateoddetsy.blogspot](http://celebrateoddetsy.blogspot.com/2010/11/cheeky-undies-by-dear-diary.html) & [etsy](http://www.etsy.com/shop/deardiary) Not so long ago, undergarments were referred to as [unmentionables](https://www.trendhunter.com/trends/sparepair-underwear), but brands like 'Deardiary' underwear are giving undies an outspoken attitude. The lawnmower motif needs no explanation, neither does the milk carton bra. If you think size matters, check out the gray briefs and see how you measure up to this piece of Etsy merchandise. The [cheeky 'Deardiary' underwear collection](https://www.trendhunter.com/trends/hanky-panky) is designed for both men and women who appreciate wearing their humor. **Implications** - XX. After all, who needs those scandalous pairs of [see-through underwear](https://www.trendhunter.com/trends/knix-valentines-day-edit) when they could sport super-comfy -- and equally cheeky -- panties like these teasing tighty whities. Whipping off your clothes to find this Deaddiary underwear would be a very pleasant and humorous surprise. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 98% | Activity: 90% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Bold Undergarment Designs:** Brands like 'Deardiary' are pushing the boundaries of underwear designs, embracing humor and distinctive motifs. - **Gender-inclusive Underwear Collections:** 'Deardiary' is catering to both men and women with their cheeky underwear collection, blurring traditional gender boundaries. - **Humor-based Apparel:** The rise of brands like 'Deardiary' reflects a growing demand for apparel that combines fashion with humor. ### Who This Affects Most - **Apparel and Fashion:** The apparel industry can explore opportunities to incorporate humor, distinctive designs, and gender inclusivity in their underwear collections. - **E-commerce:** Platforms like Etsy can capitalize on the demand for bold, humor-based underwear designs by featuring brands like 'Deardiary'. - **Lifestyle and Entertainment:** Lifestyle and entertainment industries can collaborate with brands like 'Deardiary' to create unique collaborations and experiential marketing campaigns centered around humor-based apparel. ## Related on Trend Hunter - [Dirty-Resembling Luxe Undergarments](https://www.trendhunter.com/trends/dirty-willy-underwear.md) - [Health Awareness Undergarments](https://www.trendhunter.com/trends/underaware.md) - [Ultra-Light Intimates Silhouettes](https://www.trendhunter.com/trends/feather-lace.md) - [3D Contouring Boxers](https://www.trendhunter.com/trends/manmades-the-boxer-brief.md) - [Minimalist Shapewear Undies](https://www.trendhunter.com/trends/shapewear-undies.md) - [Cotton Underwear Essentials](https://www.trendhunter.com/trends/signature-cotton-collection.md) - [Bold Statement Boxers](https://www.trendhunter.com/trends/royalty-boxer-briefs.md) - [Biodegradable Undergarments](https://www.trendhunter.com/trends/sparepair-underwear.md) - [Lace Leakproof Underwear](https://www.trendhunter.com/trends/lace-leakproof-underwear.md)