# Socialite Classroom Collections Kim Kardashian Released a Series of Cheeky School Supplies By Ell Smith | Published 2017-09-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/cheeky-school-supplies References: [honey.nine.au](http://honey.nine.com.au/2017/09/04/13/38/kim-kardashian-drops-raunchy-new-back-to-school-merchandise) & [kimoji](https://kimoji.com/) Kim Kardashian's newest collection of [cheeky school supplies](https://www.trendhunter.com/trends/moleskine-x-blackpink) has arrived just in time to cure those back to school blues. The socialite's merchandising company 'Kimoji' has maintained its popularity through offering a humorous and culturally relevant approach to its product's branding. The newest collection, which has been both commended and criticized, features a variety of classroom necessities, with a cheeky twist. The 'Selfie Pen' features a censored photo of the star's highly controversial nude [Instagram](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it) photo, which made headlines earlier last year. Those looking to eat their lunch in style can do so with the [retro metal lunchbox](https://www.trendhunter.com/trends/pepsi-and-cheetos), which comes complete with an iconic photo of Kim lounging on the hood of a Range Rover in a pink Juicy tracksuit. Other items include 'Post tit' notes, which enable users to doodle on a printed photo of the star's chest and a 'Butt Mouse Pad,' which features a design of Kardashian's rear end. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 38% | Activity: 39% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Why This Trend Is Growing - **Cheeky School Supplies:** The trend of creating cheeky school supplies offers an opportunity for innovative product branding and capturing the attention of students. - **Humorous Merchandising:** Humor in product branding can attract both positive feedback and criticism, but it offers a disruptive innovation opportunity for creating unique and culturally relevant merchandise. - **Controversial Product Features:** Incorporating controversial elements in product design, such as censored or iconic photos, can generate buzz and curiosity, providing opportunities for disruptive branding strategies. ### Industries Being Reshaped - **Retail:** The retail industry can explore the trend of cheeky school supplies to create engaging and fun product offerings for back-to-school season, targeting a wider range of consumers. - **Fashion:** Fashion industry players can leverage humorous merchandising to create unique and culturally relevant merchandise that stands out in a crowded market, leading to increased brand recognition and affinity. - **Stationery and Office Supplies:** The stationery and office supplies industry can tap into the trend of controversial product features to introduce innovative and attention-grabbing products that resonate with consumers seeking unconventional and bold designs. ## Related on Trend Hunter - [Long-Lasting Holiday Cosmetics](https://www.trendhunter.com/trends/skkn-by-kim-holiday-collection.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Convenient Cosmetic Sticks](https://www.trendhunter.com/trends/lip-cheek-sticks.md) - [Celebrity-Endorsed Pill Speakers](https://www.trendhunter.com/trends/beats-x-kim.md) - [Seductive Winter Loungewear Lines](https://www.trendhunter.com/trends/winter-heat-collection.md) - [Fashion-Focused Novelty Collectibles](https://www.trendhunter.com/trends/kimmon-collectibles.md) - [Concrete Hand-Poured Home Sculptures](https://www.trendhunter.com/trends/skkn-by-kim-2.md) - [Adorable Beauty Sets](https://www.trendhunter.com/trends/kimchichic-beauty.md) - [Collectible Creative Stationery](https://www.trendhunter.com/trends/moleskine-x-blackpink.md)