# Nostalgic Fast Food Campaigns 'cheeky Maccas' Celebrates Australian Summer with a Road Trip By Georgia Wray Norsten | Published 2025-01-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cheeky-maccas References: [thedrum](https://www.thedrum.com/news/2025/01/14/ad-the-day-iconic-mcdonald-s-characters-take-road-trip-cheeky-maccas?utm_campaign=newsletter_daily_europe&utm_source=pardot&utm_medium=email)  [McDonald’s Australia](https://www.trendhunter.com/trends/mcdonalds-australia-1) is turning up the summer vibes with its 'cheeky Maccas' campaign, featuring a nostalgic road trip led by iconic characters [Grimace](https://www.trendhunter.com/trends/mcdonaldland-meal), Hamburglar, Birdie, and [Office](https://www.trendhunter.com/trends/creative-juice) Big Mac. Created by DDB, the ad brings 90s charm to life as the beloved crew cruises to the golden arches, set to the classic Run DMC track 'It’s Like That.' Titled 'Maccas Run?' the campaign highlights the fun and togetherness of sharing a meal, perfectly encapsulated in the new limited-time 'Squad Down Under Bundle for 4.' The bundle is designed to bring friends and family together with options tailored for sharing. Running across TV, online platforms, and social media, the campaign captures the essence of Aussie summers -- carefree, fun, and undeniably tasty. Whether you're reliving your childhood or discovering these characters for the first time, this campaign invites everyone to join the squad and enjoy a cheeky Maccas moment. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 64% | Activity: 74% | Freshness: 34% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgia-based Marketing:** Brands are leveraging nostalgia to create emotional connections with consumers, offering a unique edge in a crowded marketplace. - **Cultural-centric Campaigns:** Campaigns that resonate with local culture and traditions allow companies to deepen their engagement with regional audiences. - **Collaborative Consumption:** The rise of shareable product offerings promotes social interaction among consumers, transforming dining into a communal experience. ### Sectors Adopting This - **Fast Food:** Innovation opportunities lie in crafting experiences that enhance customer interaction beyond mere food offerings. - **Advertising:** There is potential for dynamic ad campaigns that marry nostalgia with modern cultural elements to captivate diverse audiences. - **Media and Entertainment:** Media content that integrates beloved classic elements can appeal to both older and younger generations, broadening audience reach. ## Related on Trend Hunter - [Retro QSR Meal Revivals](https://www.trendhunter.com/trends/mcdonaldland.md) - [Chicken Wing QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-australia-1.md) - [Nostalgic Adult QSR Meals](https://www.trendhunter.com/trends/mcdonaldland-meal.md) - [Fast Food-Inspired Beachy Campaigns](https://www.trendhunter.com/trends/leo-burnett-italia.md) - [Fast Food Chanting Challenges](https://www.trendhunter.com/trends/big-mac-chant.md) - [Nordic QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-8.md) - [Gamified Fast Food Challenges](https://www.trendhunter.com/trends/mcdonalds-side-missions.md) - [Street Burger Campaigns](https://www.trendhunter.com/trends/street-fighter-menu.md) - [Decade-Celebrating QSR Meals](https://www.trendhunter.com/trends/throwback-meal.md)