# Shark-Inspired Streetwear Apparel Doublet Launches a Cheeky Fashion Collection in 2023 By Kalin Ned | Published 2023-07-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/cheeky-fashion References: [highsnobiety](https://www.highsnobiety.com/p/doublet-shark-puffer/) Japanese label Doublet turns heads in 2023 with a cheeky fashion capsule for the Fall/Winter season. The brand is well-known for its unconventional designs and this year, it delivers a playful [shark-inspired puffer jacket](https://www.trendhunter.com/trends/solander-batman) that is sure to be of interest to style-minded consumers. The silhouette resembles a vintage field jacket with a [Canada Goose-inspired shoulder patch](https://www.trendhunter.com/trends/jjjjound-x-descente). A key element of Doublet's offering is the detachable 3D shark mask that protrudes from the hood. The piece signals the brand's interest in disguise-oriented cheeky fashion designs. Priced at ¥176,000 (approximately $1,275), the puffer jacket aligns with Doublet's Monster theme for the Fall/Winter 2023 collection. Alongside the jacket, Doublet also showcased a set of [JAWS-inspired t-shirt designs](https://www.trendhunter.com/trends/saint-mxxxxxx) that also boast a playful and humorous graphic. Image Credit: WISM ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 94% | Activity: 81% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Cheeky Fashion Capsules:** Opportunity for brands to create unconventional and playful fashion collections that catch the attention of style-minded consumers. - **Disguise-oriented Designs:** Potential for fashion brands to incorporate disguise elements into their designs, adding an element of fun and intrigue. - **Shark-inspired Apparel:** Opportunity to tap into the popularity of shark motifs in the fashion industry, offering unique and eye-catching designs. ### Industries Being Reshaped - **Fashion:** Fashion brands can explore unconventional designs and incorporate playful and humorous graphics in their apparel collections. - **Streetwear:** Streetwear brands can experiment with disguise-oriented elements in their designs, creating unique and attention-grabbing streetwear apparel. - **Graphic Design:** Opportunity for graphic designers to create eye-catching and humorous graphics inspired by popular motifs like sharks and JAWS. ## Related on Trend Hunter - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Future-Forward Layering Collections](https://www.trendhunter.com/trends/north-seainspired-fallwinter-2025-line.md) - [Dragon-Infused Streetwear Capsules](https://www.trendhunter.com/trends/blackeyepatch-2.md) - [Outdoor Apparel Capsules](https://www.trendhunter.com/trends/supreme-x-marmot.md) - [Utility Layering Capsules](https://www.trendhunter.com/trends/jjjjound-x-descente.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Blue Camo Streetwear](https://www.trendhunter.com/trends/bape-x-ovo-1.md) - [Evolved Streetwear Brand Launches](https://www.trendhunter.com/trends/shiden.md) - [Fisherman Style Collaborative Fashion](https://www.trendhunter.com/trends/jw-anderson-x-uniqlo.md)