# Cheeky PSAs Sensoa Teen STD Ad By mediterranean | Published 2008-09-22 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/cheeky-ed-swallow References: [adrants](http://www.adrants.com/2008/09/psa-says-messy-sex-is-healthier-than.php) & [allaboutsex.be](http://www.allaboutsex.be/) Young people have so much to learn when it comes to [sexually transmitted diseases](https://www.trendhunter.com/trends/skyn-supreme-feel-condoms). This Belgian PSA by ad agency Boondoggle for Sensoa tries to educate teenagers and youngsters about a common sex-ed question--whether STDs can be transferred through swallowing semen--with a very [tongue-in-cheek approach](https://www.trendhunter.com/trends/youll-swear-by-them). The unorthodox PSA's art direction makes use of the fact that most teenagers don't think with their brains before jumping into things, especially when it comes to sex. **Implications** - XX. After all, sexual intercourse can be a really awkward thing for most people to talk about, and with such psa's that add [a bit of humor](https://www.trendhunter.com/trends/ai-investment-fraud) to the topic really do work well. Sensoa Teen STD Ad can be seen as both informative as well as relatable to a young age demographic. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 47% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Sexually Explicit Psas:** There is an emerging trend of using humorous and provocative public service announcements to educate young people about sexually transmitted diseases. - **Unconventional Art Direction:** Ad agencies are increasingly using non-traditional art direction to capture the attention of young people and deliver important messages about sexual health. - **Youth-centric Education Campaigns:** There is a growing trend towards creating educational campaigns aimed directly at young people, giving them the information they need to make informed choices about their sexual health. ### Where This Applies - **Advertising:** Ad agencies have the opportunity to disrupt traditional advertising methods by using unconventional approaches to promote important public health messages. - **Public Health:** The healthcare industry can create more youth-centric campaigns to increase awareness and prevention of sexually transmitted diseases in the younger demographic. - **Education:** Educational institutions have the opportunity to create more engaging and interactive sexual health education programs that appeal to young people's sense of humor and relatability. ## Related on Trend Hunter - [STI Education Initiatives](https://www.trendhunter.com/trends/lovehoney-and-tbd.md) - [Edible PSA Cookies](https://www.trendhunter.com/trends/diagnosticookies.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Vegetable-Themed Condoms](https://www.trendhunter.com/trends/the-rise-of-horticulture.md) - [Safer Sex Campaigns](https://www.trendhunter.com/trends/use-a-condom.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Humorous Period Care Campaigns](https://www.trendhunter.com/trends/period-underwear-1.md) - [Promotional Condom Delivery Campaigns](https://www.trendhunter.com/trends/condom-delivery1.md) - [Creative Cancer Awareness Campaigns](https://www.trendhunter.com/trends/pick-up-your-poop.md)