# Cheeky Eco Assvertising WWF Flashes Asses to Reach the Masses By Ayman | Published 2009-04-12 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/cheeky-eco-advertising-wwf References: [adsoftheworld](http://adsoftheworld.com/media/print/world_wildlife_fund_wwf_butt) This [cheeky](https://www.trendhunter.com/trends/youll-swear-by-them) World Wildlife Fund ([WWF](https://www.trendhunter.com/trends/native-plant)) ad promoted participation in the recent Earth Hour by using a scenario where you'd wish the lights were off. A photo of a plumber with his fat ass hanging out is coupled with the copy, “Do the world a favor. Turn off the lights.” The ad was created by DraftFCB, Toronto, Canada. **Implications** - [Humorous ads](https://www.trendhunter.com/trends/engineered-for-whatever) like this appeal to consumers who enjoy being entertained and are especially effective because they don't come off as merely being preachy or self-serving. The viewer instead feels like the company behind the ad made their personal enjoyment a priority and as a result, they are far more inclined to respond positively to whatever product or event that ad promotes. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 3% | Activity: 60% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Humorous Advertising:** Leveraging humor in advertising appeals to consumers and avoids preaching or self-serving messages. - **Entertainment-driven Marketing:** Creating ads that entertain consumers increases their positive response to the promoted product or event. - **Consumer Engagement:** Engaging consumers with amusing and relatable content fosters a stronger connection to the brand. ### Industries Being Reshaped - **Advertising and Marketing:** The advertising and marketing industry can utilize humor as a strategy to create effective and engaging campaigns. - **Environmental Organizations:** Environmental organizations can employ entertaining ads to encourage participation in eco-friendly initiatives like Earth Hour. - **Creative Agencies:** Creative agencies can explore the use of humor in advertising to captivate audiences and deliver memorable messages. ## Related on Trend Hunter - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Playful Language App Campaigns](https://www.trendhunter.com/trends/duolingo-4.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Hilarious Female-Supporting Beer Ads](https://www.trendhunter.com/trends/beaver-water.md) - [Cheeky Sports-Inspired Diaper Campaigns](https://www.trendhunter.com/trends/huggies1.md) - [Autocorrect Sexual Health Campaigns](https://www.trendhunter.com/trends/mrm-ny.md)