# Sexvertising Organ Donation Is ‘Reborn To Be Alive' Cheeky or Indecent? By Ayman | Published 2008-11-07 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/cheeky-controversial-ads-organ-donation-reborn-to-be-alive References: [coloribus](http://www.coloribus.com/paedia/prints/2008/11/07/205696/) & [reborntobealive.be](http://reborntobealive.be/) “Becoming a donor is probably your only chance to get inside her.” That is the [eyebrow-raising tagline](https://www.trendhunter.com/trends/mwcurated) of this unorthodox ad for *Reborn To Be Alive*, a Belgian organ donor foundation. The cheeky copy is coupled with a seductive image of an attractive female in her lingerie. The aim of the ad is to [draw awareness](https://www.trendhunter.com/trends/pick-up-your-poop) among people in Belgium to the fact that they have to register to be a donor, as opposed to the common belief that they are automatically considered donors. Obviously targeting the male audience, the racy ad was published in Belgium’s leading male magazine, P-magazine. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 48% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Provocative Advertising:** Opportunity for businesses to use provocative and attention-grabbing messages to draw awareness to their products or causes. - **Public Health Campaigns:** Opportunity for organizations to launch campaigns aimed at raising awareness and encouraging people to register as organ donors. - **Women's Empowerment:** Opportunity to promote campaigns that celebrate women's sexuality and challenge societal norms. ### Sectors Adopting This - **Advertising and Marketing:** Opportunity for advertising agencies to create unconventional and provocative campaigns that generate buzz. - **Healthcare:** Opportunity for healthcare organizations and foundations to launch targeted campaigns to increase organ donor registration. - **Publishing:** Opportunity for publishers to collaborate with organizations on impactful campaigns and reach a wide audience through their platforms. ## Related on Trend Hunter - [Vegetable-Themed Condoms](https://www.trendhunter.com/trends/the-rise-of-horticulture.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Bloody Promotional Game Campaigns](https://www.trendhunter.com/trends/blood-for-a-pc.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Unapologetic Women-Centric Campaigns](https://www.trendhunter.com/trends/o-positiv-health.md) - [Senior Safe Sex Campaigns](https://www.trendhunter.com/trends/fcking-old.md) - [Blood Center Campaigns](https://www.trendhunter.com/trends/blood-center-campaign.md) - [Satirical Feminist-Forward Ads](https://www.trendhunter.com/trends/underpaid-women.md)