# Playful Australian Childrenswear Cheeky Chickadee Offers Bright, Made-to-Last Children's Clothes By Grace Mahas | Published 2020-10-22 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/cheeky-chickadee References: [cheekychickadeestore](https://www.cheekychickadeestore.com/) [Cheeky Chickadee](https://www.trendhunter.com/trends/beme) was founded by Connie, an Australian mom of four who believes in creating "beautiful, colorful, and affordable kids' clothes and swimmers that last." The collection is designed to stand out, be soft to touch, and made to last, but most importantly, the pieces "let kids be kids;" therefore each piece can be worn, played in, and loved, returning to its original bright state after being washed countless times. Cheeky Chickadee features [apparel for newborns to children](https://www.trendhunter.com/trends/modern-moments) eight years old, with playful patterns based on hand-drawn animal prints. For moms and dads that want to match their little bundles of joy, the brand also offers [matching shirts, pants, and swimwear](https://www.trendhunter.com/trends/fullfamily-easter-collection) in the same stunning patterns as their little ones. The entire Cheeky Chickadee collection is available to purchase online. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 73% | Activity: 62% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Why This Trend Is Growing - **Sustainable Childrenswear:** Opportunity for sustainable fabrics and manufacturing processes in the childrenswear industry. - **Matching Family Apparel:** Demand for matching clothing options for parents and children, creating opportunities for brands to offer coordinating styles. - **Playful Pattern Designs:** Market for children's clothing with unique, hand-drawn animal prints, allowing for creative pattern designs. ### Industries Being Reshaped - **Childrenswear:** Children's clothing industry providing durable and vibrant apparel options. - **Textile and Fabric Manufacturing:** Opportunities to produce sustainable fabrics and materials for the childrenswear market. - **E-commerce:** Online retail industry for children's clothing, offering a convenient and accessible shopping experience. ## Related on Trend Hunter - [Culturally Influenced Baby Apparel](https://www.trendhunter.com/trends/isla-and-mimi.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Vacation-Themed Children's Sleepwear](https://www.trendhunter.com/trends/petit-lem-tropicana.md) - [Fashion-Forward Baby Lines](https://www.trendhunter.com/trends/huggies-1.md) - [Sustainable Children’s Clothing](https://www.trendhunter.com/trends/girls-mouse-pocket-cardigan.md) - [Easter-Inspired Family Apparel Line](https://www.trendhunter.com/trends/fullfamily-easter-collection.md) - [Sustainable Play Clothes](https://www.trendhunter.com/trends/sustainable-play-clothes.md) - [Modern Parenting Solutions](https://www.trendhunter.com/trends/modern-parenting-solutions.md) - [Streetwear Experimental Kids Capsules](https://www.trendhunter.com/trends/ksubi-kids.md)