# Charitable Superfood Snacks All Profits from Kalumi's Cheeky Chai Superfood Bar Support Girls Inc. By Laura McQuarrie | Published 2018-04-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cheeky-chai References: [indiegogo](https://www.indiegogo.com/projects/kalumi-s-new-flavor-chai-is-helping-girls-in-need-beauty#/) & [kalumihealth](https://www.kalumihealth.com/blogs/news/cheeky-chai-is-helping-girls-in-need) Kalumi recently introduced its newest beauty food [marine collagen protein bar](https://www.trendhunter.com/trends/refuel-protein-bar) flavor, 'Cheeky Chai,' through an Indiegogo crowdfunding campaign. For the launch of the new flavor, Kalumi teamed up with [Girls Inc.](https://www.trendhunter.com/trends/seattle-chocolates), so that all of the profits from the superfood snack would go towards supporting the organization. The all-new Cheeky Chai snack bar itself is a standout because it is the brand's first-ever seed-based beauty food bar, with a taste that emulates the comforting flavors of a tea latte. Within the food industry, a number of brands are now launching empowering products that are specifically designed to support young girls. Some of the other examples of this include the Girl Pow! Sprinkles for Girls Who Code and the [superfood snack bar](https://www.trendhunter.com/trends/madagascar-vanilla-snack-bar) Health Warrior and justBOBBI created for Girls Inc. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 52% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Empowering Products for Girls:** There is a trend of brands launching products specifically designed to support young girls, presenting opportunities for disruptive innovation in the girls' empowerment space. - **Seed-based Beauty Food Bars:** The introduction of seed-based beauty food bars presents an emerging trend in the health and wellness industry, creating opportunities for disruptive innovation in nutritious snack options. - **Collaborations with Charitable Organizations:** The rise of collaborations between brands and charitable organizations, as seen with the partnership between Kalumi and Girls Inc., opens up opportunities for disruptive innovation in socially conscious product development. ### Who This Affects Most - **Food Industry:** The food industry can explore disruptive innovation opportunities in creating empowering and nutritious snack options for young girls. - **Health and Wellness Industry:** The health and wellness industry has the potential to disrupt the market by introducing seed-based beauty food bars as a healthier alternative to traditional snack bars. - **Charitable Organizations:** Charitable organizations can explore disruptive innovation opportunities by partnering with brands to create products that not only fund their initiatives but also align with their mission. ## Related on Trend Hunter - [Collaboration Cookie-Flavored Protein Bars](https://www.trendhunter.com/trends/think-minis-protein-snack-bars.md) - [Female-Focused Fiber Protein Bars](https://www.trendhunter.com/trends/fibre-protein-bars.md) - [Gut-Supporting Snack Bars](https://www.trendhunter.com/trends/biome-bars.md) - [Beauty-Inspired Granolas](https://www.trendhunter.com/trends/purely-glow-granola.md) - [Nutrition-Minded Cookie Snack Bars](https://www.trendhunter.com/trends/aloha-oatmeal-chocolate-chip-bar.md) - [Indulgent Caramel Protein Bars](https://www.trendhunter.com/trends/snck-protein-bar.md) - [Premium Snack Bar Companies](https://www.trendhunter.com/trends/premium-snack-bar.md) - [Superfood-Infused Chocolate Bites](https://www.trendhunter.com/trends/superfoodinfused-chocolate-bites.md) - [Purpose-Led Snack Bars](https://www.trendhunter.com/trends/madagascar-vanilla-snack-bar.md)