# Beverage-Themed Candle Collections DW Home's Cheeky Candle Collection Makes for a Perfect Gift By Kalin Ned | Published 2023-07-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/cheeky-candle References: [dwhome](https://www.dwhome.com/collections/cup-of-joe?page=2&tags)  Cheeky candle collections are designed to bring a smile to one's face and DW Home, a brand that unveils "three new collections are unveiled every month," seems to excel in this category. It's Cup of Joe range, for instance. The Cup of Joe capsule includes 27 [cheeky candles](https://www.trendhunter.com/trends/grillos-pickles-candle) that are shaped like beloved [hot beverages](https://www.trendhunter.com/trends/foodinspired-candle). Some stand-out designs include the Sugar Donut & Hot Coffee, the [Chocolate Donut & Espresso](https://www.trendhunter.com/trends/goose-creek-x-pillsbury), the Sprinkle Donut & Vanilla Latte, the Glazed Donut & Pumpkin Spice, the Honey Apple Tea, the Pumpkin Spice Cocoa, and the Cinnamon Spice Latte. While the first four boast a whimsical donut charm, the latter three have an adorable crochet sleeve. While the packaging of DW Home's candles is glass, the lid accent is made with silicone. Image Credit: DW Home ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 85% | Activity: 65% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### What's Driving This Trend - **Cheeky Candle Collections:** Disruptive Innovation Opportunity: Create unique and humorous candle designs that stand out in the market, appealing to customers looking for a fun and playful twist on traditional candles. - **Beverage-themed Candle Capsules:** Disruptive Innovation Opportunity: Develop candle collections inspired by popular hot beverages, offering customers a new sensory experience that combines the visual aesthetics of candles with the comforting scents associated with their favorite drinks. - **Monthly Unveiling of New Candle Collections:** Disruptive Innovation Opportunity: Implement a subscription-based model that delivers new candle collections to customers every month, providing a sense of exclusivity and novelty while keeping them engaged with the brand. ### Who This Affects Most - **Home Decor:** Disruptive Innovation Opportunity: Integrate technology, such as app-controlled lighting or customizable scents, into candle designs, offering customers an enhanced and personalized home ambiance experience. - **Gift and Novelty:** Disruptive Innovation Opportunity: Explore partnerships with popular beverage brands to create co-branded candle collections, allowing customers to enjoy the familiar scents of their favorite hot drinks in a unique and giftable format. - **Subscription Services:** Disruptive Innovation Opportunity: Combine candle collections with other subscription-based products or services, such as tea or self-care items, to create curated experiences that cater to specific customer preferences and enhance long-term customer loyalty. ## Related on Trend Hunter - [Playful Holiday Candle Lines](https://www.trendhunter.com/trends/holiday-candle-collection.md) - [Cafe-Inspired Candle Collections](https://www.trendhunter.com/trends/diptyque-x-caf-verlet.md) - [QSR Coffee-Based Fragrant Candles](https://www.trendhunter.com/trends/homesick-x-dunkin-donuts.md) - [Spooky Seasonal Cafe Candles](https://www.trendhunter.com/trends/dunkin-x-homesick-collection.md) - [Fall-Inspired Candle Releases](https://www.trendhunter.com/trends/candier-fall-collection.md) - [Brunch Cocktail-Inspired Candles](https://www.trendhunter.com/trends/brunch-gossip.md) - [Cheeky Candle Fragrances](https://www.trendhunter.com/trends/between-the-sheets.md) - [Hilarious Donut-Inspired Candles](https://www.trendhunter.com/trends/donutinspired-candle.md) - [Cheeky Seasonal Candle Collections](https://www.trendhunter.com/trends/seasonal-candle.md)