# Indigenous Holiday Beauty Products Cheekbone Beauty and B. Yellowtail Launched a Holiday Capsule By Elena Rahman | Published 2021-11-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cheekbone-beauty-and-b-yellowtail References: [cheekbonebeauty](https://www.cheekbonebeauty.com/) [Cheekbone Beauty](https://www.trendhunter.com/trends/nice-cans-x-cheekbone-beauty) and B. Yellowtail collaborated on a [limited-edition Holiday Beauty Capsule](https://www.trendhunter.com/trends/limitededition-holiday-collection). The two Indigenous beauty brands came together to offer [charitable gift options](https://www.trendhunter.com/trends/blush-highlighter1) to consumers this holiday season. Cheekbone Beauty will donate $5 from each purchase of the Holiday Beauty Capsule to Billuuke Strong, an organization supporting Indigenous youth in Crow County. The new launch offers a range of sustainable products. The capsule collection includes the SUSTAIN Blush/Bronzer, SUSTAIN Mascara, SUSTAIN Eyeliner Pencil, SUSTAIN Liquid Lipstick, and SUSTAIN Gold Body Shimmer. The beauty brand collaboration aims to bring festivity and magic back to the holidays with glittering beauty looks sourced from sustainable and cruelty-free methods. Moreover, all products feature biodegradable packaging and are made with vegan formulations. Image Credit: Cheekbone Beauty / B. Yellowtail ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 19% | Activity: 5% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Indigenous Beauty Collaboration:** Cheekbone Beauty and B. Yellowtail create a limited edition beauty capsule of sustainable holiday products - **Charitable Donations in the Beauty Industry:** Cheekbone Beauty donates proceeds to Billuuke Strong, an organization supporting Indigenous youth in Crow County - **Sustainable and Cruelty-free Beauty:** The beauty capsule features biodegradable packaging and vegan formulations for conscious consumption ### Industries Being Reshaped - **Beauty and Cosmetics:** Indigenous beauty collaborations and charitable donations set new standards for the beauty industry - **Sustainability:** Sustainable beauty products and packaging offer opportunities for sustainable innovation and environmentally-conscious production - **Non-profit and Social Impact:** Collaborations and donations from beauty brands can make positive social impacts and drive positive change ## Related on Trend Hunter - [Purposeful Limited-Edition Lipsticks](https://www.trendhunter.com/trends/nice-cans-x-cheekbone-beauty.md) - [Indigenous-Supporting Cosmetics Brands](https://www.trendhunter.com/trends/warrior-rewards.md) - [Limited-Edition Healing Lip Oils](https://www.trendhunter.com/trends/healing-lip-oil.md) - [Indigenous-Designed Haircare Sets](https://www.trendhunter.com/trends/alanah-jewell.md) - [Tradition-Honoring Skincare Oils](https://www.trendhunter.com/trends/red-ochre.md) - [Curated Canadian Beauty Sets](https://www.trendhunter.com/trends/the-beauty-edit-vol-1.md) - [Accessible Makeup Palettes](https://www.trendhunter.com/trends/shine-foundation-and-cheekbone-beauty.md) - [Affordable Holiday Beauty Sets](https://www.trendhunter.com/trends/exclusive-holiday-gift-sets.md) - [Collaborative Limited-Edition Holiday Collections](https://www.trendhunter.com/trends/limitededition-holiday-collection.md)