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# Blossoming Multi-Use Tints
Jill Stuart's Bloom Drop Lip & Cheek Chiffon Reminds of Flowers

By Laura McQuarrie | Published 2022-09-07 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/cheek-chiffon
References: [cosmeticsdesign-asia](https://www.cosmeticsdesign-asia.com/Article/2022/09/06/Kose-Corp-aims-to-tap-into-make-up-recovery-with-high-prestige-brands?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS) & [jillstuart-beauty](https://www.jillstuart-beauty.com/en-jp/products/detail.php?jan=SIBD)

With shades like Cassis Bubbles, Sunset Drop and Silky Mood, Jill Stuart's Bloom Drop Lip & Cheek Chiffon deposits a soft and gentle wash of color on the face. From the formula to the packaging, these lip and cheek colors reference the "image of teardrops spilling gently from a flower." Additionally, there's a Crystal Floral Bouquet fragrance that caps off the luxe sensory experience.

The florally inspired cosmetic is infused with "Fluffy Emollient Oil" that creates a film and helps to prevent sticking so that the result is both beautiful and long-lasting. Alongside the core collection of neutral and pastel nude colors, there are also limited-edition ones like Sweet Feathers and Twinkle Dream.

To capitalize on consumers' renewed interest in makeup post-pandemic, brands are building out their high-prestige offerings.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 56% | Activity: 79% | Freshness: 12%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What Makes This Trend Stand Out

- **Multi-use Cosmetics:** Creating cosmetic products that can be used for multiple purposes like lip and cheek color is a disruptive innovation opportunity.
- **Floral-inspired Color Palettes:** Developing color palettes that are inspired by flowers and nature can create a fresh and unique offering for cosmetic brands.
- **Luxury Sensory Experience:** Offering a sensory experience with a fragrance that matches the product can appeal to consumers seeking an indulgent feeling from their cosmetic products.

### Sectors Adopting This

- **Cosmetics:** Cosmetic brands can develop multi-use products with a floral-inspired color palette and a luxury sensory experience to stand out in a crowded market.
- **Fragrance:** Fragrance companies can capitalize on the trend of using floral scents in cosmetic products and create complementary fragrances as well.
- **Packaging:** Developing packaging that complements the floral-inspired color palette and overall sensory experience can provide cosmetic brands an edge in the market.

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