# Cheese-Based Milkshakes The Cheeeesy Gold Milkshake from Wayback Burgers is Made with Cheez Whiz By Katherine Pendrill | Published 2016-04-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cheeeesy-gold-milkshake References: [chewboom](http://www.chewboom.com/2016/04/02/wayback-burgers-debuts-new-cheeeesy-gold-milkshake/) & [facebook](https://www.facebook.com/waybackburgers/photos/pb.142299845800362.-2207520000.1461615473./1130705950293075/?type=3&theater) Although it began as an April Fool's joke, [Wayback Burgers](https://www.trendhunter.com/trends/sour-patch-kids-shake) ended up creating a real drink out of vanilla ice cream and Cheez Whiz called the Cheeeesy Gold Milkshake. Though the hybrid drink did not become a regular menu addition, it does demonstrate how unlikely partnerships between restaurants and popular food products can drum up a great deal of publicity for brands. The Cheeeesy Gold Milkshake created by Wayback Burgers featured vanilla bean ice cream blended with milk and [Kraft's](https://www.trendhunter.com/trends/kraft-mac-cream-cheese-schmear) iconic cheese spread Cheez Whiz. While customers were given a straw for their cheese-based milkshake, the chain also suggested the drink could double as a dip for its popular house-made potato chips. Although the hybrid drink was initially created as a publicity stunt, the experiment demonstrates the potential for unusual food and beverage pairings. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 19% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Unusual Food and Beverage Pairings:** Restaurants can experiment with unlikely food and beverage combinations to create unique and attention-grabbing menu items. - **Hybrid Foods and Drinks:** Restaurants can create hybrid food and drink items to offer customers a new and exciting dining experience. - **Unconventional Menu Items:** Restaurants can add unconventional menu items to their offerings to generate buzz and attract new customers. ### Sectors Adopting This - **Fast Food Industry:** Fast food chains can develop new menu items featuring unconventional food and beverage pairings to attract customers and stay ahead of competition. - **Beverage Industry:** Beverage companies can partner with restaurants to create unique and attention-grabbing drink offerings featuring unconventional ingredients. - **Snack Industry:** Snack companies can explore new partnerships with restaurants to create hybrid snack and drink offerings that appeal to customers looking for a unique dining experience. ## Related on Trend Hunter - [Cheesy Pasta Lemonades](https://www.trendhunter.com/trends/mac-and-cheese-drink.md) - [Sugary Sour Candy Milkshakes](https://www.trendhunter.com/trends/sour-patch-kids-shake.md) - [Soda-Flavored Milkshakes](https://www.trendhunter.com/trends/dr-pepper-shake.md) - [Creamy Pistachio Nut Shakes](https://www.trendhunter.com/trends/pistachio-shake.md) - [Bacon-Infused Milkshakes](https://www.trendhunter.com/trends/ultimate-bacon-bash-meal.md) - [Burger Restaurants Giveaways](https://www.trendhunter.com/trends/national-milkshake-day.md) - [Cheese Puff-Topped Burgers](https://www.trendhunter.com/trends/hot-cheetos-burger.md) - [Burger-Inspired Ice Creams](https://www.trendhunter.com/trends/cheeseburger-ice-cream.md) - [Cinnamon-Infused Milkshakes](https://www.trendhunter.com/trends/cinnamon-crunch-shake.md)