# Croissant-Shaped Baby Pillows Cheddar's Scratch Kitchen is Offering a Croissant-Themed Gift Bundle By Katherine Pendrill | Published 2019-11-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cheddars-scratch-kitchen References: [delish](https://www.delish.com/food-news/a29713782/croissant-baby-pillow-cheddars/) & [facebook](https://www.facebook.com/CheddarsScratchKitchen/photos/a.10151454992535147/10162505350930147/?type=3&theater) This fall, Cheddar's Scratch Kitchen is giving customers a new way to enjoy its signature Honey Butter Croissants. Cheddar's Scratch Kitchen has begun welcoming its guests with a free order of Honey Butter Croissants. To show its love for the flaky pastries, the chain is also offering a free croissant-themed gift bundle with the purchase of each $30 gift card. The bundle is specifically designed for expecting parents or those with brand new babies. The bundle includes items for both baby and mama alike, including a croissant-shaped body pillow, a onesie that reads "Sweet as honey butter croissants,' and a blanket decorated with cartoon croissants. To make the promotion extra sweet, Cheddar's Scratch Kitchen will be dropping off [free meals](https://www.trendhunter.com/trends/cracker-barrel-old-country-store) and its croissant-themed gift bundles to new families at hospitals and birthing centers during the week of November 18. Image Credit: *Cheddar's Scratch Kitchen.* ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 46% | Activity: 60% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Croissant-themed Gift Bundles:** Creating themed gift bundles centered around a specific food item, such as croissants, presents an opportunity for businesses to tap into the niche market of food-themed gifts and experiences. - **Baby and Parenting Gift Bundles:** Designing gift bundles specifically tailored for expecting parents or those with newborn babies offers a disruptive innovation opportunity in the baby products and parenting industries. - **Food-based Promotional Campaigns:** Implementing food-related promotions, such as offering free meals or themed gifts, can attract and engage customers while creating a positive brand image for restaurants and food establishments. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can explore opportunities to create themed gift bundles and promotional campaigns that revolve around specific food items, enhancing customer experience and brand recognition. - **Baby Products:** The baby products industry can embrace the idea of creating unique gift bundles for expecting parents or those with newborn babies, incorporating clever and playful designs like croissant-shaped baby pillows. - **Hospitality and Restaurants:** The hospitality and restaurant industry can consider implementing food-based promotional campaigns, like offering free meals or gift bundles, to surprise and delight customers, fostering customer loyalty and positive word-of-mouth. ## Related on Trend Hunter - [Flattened Chocolate-Filled Croissants](https://www.trendhunter.com/trends/croissant-crisps.md) - [Delicate Pastry-Inspired Pizzas](https://www.trendhunter.com/trends/croissant-pizza.md) - [Commute-Themed Breakfast Sandwiches](https://www.trendhunter.com/trends/commuter-croissant.md) - [Crinkle-Cut Fry-Themed Body Pillows](https://www.trendhunter.com/trends/crinkle-cut-cuddler.md) - [Croissant-Based Breakfast Sandwiches](https://www.trendhunter.com/trends/croissant-bacon-egg-cheese.md) - [Hollow Chocolate Croissants](https://www.trendhunter.com/trends/chocolate-croissant-easter-egg.md) - [Croissant-Style Bakery Breads](https://www.trendhunter.com/trends/croissant-toast.md) - [Romantic Heart-Shaped Biscuits](https://www.trendhunter.com/trends/romantic-heartshaped-biscuits-hardees-brings-back-heart-shaped-biscuits-wit.md) - [Buttery Croissant Chocolate Bars](https://www.trendhunter.com/trends/croissant-chocolate-bar.md)