# Cheese-Themed QSR Fashion Lines The A&W Restaurants Cheddar Weather Collection is Fall-Ready By Michael Hemsworth | Published 2021-09-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cheddar-weather-collection References: [hypebeast](https://hypebeast.com/2021/9/aw-restaurants-celebrates-cheese-curd-season-cheddar-weather-collection) & [cheddarweather](https://cheddarweather.com/?utm_source=website&utm_medium=showcase+slide) The [A&W Restaurants](https://www.trendhunter.com/trends/chicken-sandwich-lineup) Cheddar Weather Collection is an autumnal fashion collection created by the Kentucky-based [QSR](https://www.trendhunter.com/trends/mcdonalds-x-graniph) brand to provide avid fans of its menu items with a way to show off their prowess. The fashion collection is inspired by the A&W Cheese Curds and was developed by the Coomer ad agency to put a focus on some of the brand's most recognizable imagery. The collection consists of shirts, tees, scarves, jackets, hand-painted boots and more that are all characterized by their all-American themes as well as their autumnal color palette. The A&W Restaurants Cheddar Weather Collection is available for purchase online with prices ranging on the low end from $25 all the way up to $714.99 for the aforementioned hand-painted boots. Image Credit: A&W Restaurants ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 51% | Activity: 49% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Food-themed Fashion Collections:** QSR brands and fashion agencies are collaborating to create fashion collections inspired by their menu items, providing an opportunity for unique brand extension and promotion. - **Branded Apparel Merchandising:** QSR brands are creating their own apparel lines to sell online, creating a new revenue stream and opportunity for increased brand awareness. - **Nostalgic Americana Style:** QSR brands are tapping into the nostalgia and love for all things Americana with their fashion collections, creating an opportunity for new brand experiences and emotional connections with consumers. ### Who This Affects Most - **Quick Service Restaurants (qsrs):** QSRs are creating their own fashion collections inspired by their menu items, creating an opportunity for unique brand extension and promotion through merchandise sales. - **Advertising and Marketing:** Advertising and marketing agencies are collaborating with QSR brands to create fashion collections inspired by their menu items, providing new and creative ways to promote and extend brand awareness. - **E-commerce and Retail:** The availability of QSR-themed fashion collections online presents a new opportunity for e-commerce and retail businesses to sell unique branded merchandise and tap into consumer nostalgia and love for all things Americana. ## Related on Trend Hunter - [Collaboration QSR Merch Collections](https://www.trendhunter.com/trends/mcdonalds-x-graniph.md) - [Chicken QSR-Collaborative Streetwear](https://www.trendhunter.com/trends/aries-and-kfc.md) - [QSR Collaborative Streetwear](https://www.trendhunter.com/trends/mcdonaldland-clothing-line.md) - [QSR Fashion Capsules](https://www.trendhunter.com/trends/kfc-x-boxlunch.md) - [Sauce-Themed QSR Merch](https://www.trendhunter.com/trends/saucethemed-merchandise.md) - [Wintry QSR Capsules](https://www.trendhunter.com/trends/arbys-2024-holiday-merch.md) - [Stylish QSR-Backed Apparel](https://www.trendhunter.com/trends/panera-bread-2.md) - [QSR Summer Capsules](https://www.trendhunter.com/trends/chickfila-originals-summer-collection.md) - [QSR-Themed Christmas Ornaments](https://www.trendhunter.com/trends/holiday-merch-collection.md)