# Flavor Mashup Potato Chips Ruffles Flamin' Hot Cheddar & Sour Cream is a Fresh New Flavor By Laura McQuarrie | Published 2022-01-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cheddar-sour-cream References: [prnewswire](https://www.prnewswire.com/news-releases/ruffles-and-lebron-james-introduce-new-flamin-hot-cheddar-and-sour-cream-301471074.html) & [OwnYourRidges](http://OwnYourRidges.com)  The Official Chip of the [NBA](https://www.trendhunter.com/trends/cheezit-original-jimmy-butler-limitededition), Ruffles, teamed up with LeBron James to release a brand-new Cheddar & Sour Cream flavor that's joining the Flamin' Hot product family. The Ruffles Flamin' Hot Cheddar & Sour Cream Flavored Potato Chips combines one of the brand's best-selling varieties with one of James' favorites favorite flavors growing up, plus just the right amount of heat. Late last year, the brand launched James' [Ruffles D.N.A.](https://www.trendhunter.com/trends/flamin-hot) campaign, which centers on the message that inspires fans to embrace the "ridges," or challenges they face in life. This new cheesy, fiery and cooling flavor joins others Ruffles Flamin' Hot varieties like original and BBQ. This multi-flavored, textured potato chip promises an explosion of flavor that's both novel and comforting thanks to its familiar elements. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 25% | Activity: 23% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Flavor Mashup:** Food and beverage industry can explore incorporating multiple flavors in their existing products to create novel taste experiences for customers. - **Celebrity Endorsement:** Brands can consider partnering with celebrities to increase brand awareness and launch new products that cater to their preferences. - **Product Line Extension:** Companies can expand their product portfolio by introducing new variants of their existing products that cater to different tastes and preferences. ### Sectors Adopting This - **Snack Food:** Snack food companies can innovate their products by incorporating new and unique flavors to meet changing customer preferences. - **Sports Marketing:** Marketing and advertising firms can leverage the popularity and influence of athletes to create powerful campaigns that resonate with customers. - **Fast Food:** Fast food chains can introduce new menu items by experimenting with different flavor combinations to attract customers. ## Related on Trend Hunter - [Basketball Star-Backed Chip Flavors](https://www.trendhunter.com/trends/flamin-hot.md) - [Hot Dog-Flavored Chips](https://www.trendhunter.com/trends/hot-dogflavored-potato-chips.md) - [Twisted Flavor-Packed Snack Crisps](https://www.trendhunter.com/trends/ruffles-ridge-twists.md) - [All-Dressed Kettle Chips](https://www.trendhunter.com/trends/kettle-cooked-ruffles.md) - [Spiced Pickle-Forward Snack Chips](https://www.trendhunter.com/trends/ruffles-spicy-dill-pickle.md) - [Flavor Duality Snack Chips](https://www.trendhunter.com/trends/doritos-flamin-hot-cool-ranch.md) - [Spicy Pickle-Flavored Chips](https://www.trendhunter.com/trends/spicy-dill-pickle.md) - [Cheesy Barbecue-Flavored Snacks](https://www.trendhunter.com/trends/cheetos-flamin-hot-cheddar-bbq.md) - [Experimental Snack Chip Flavors](https://www.trendhunter.com/trends/lays-flavor-swap.md)