# Truffle-Infused Cheese Products Ilchester Cheddar Cheese with Truffle Has a Foodie-Inspired Recipe By Michael Hemsworth | Published 2022-09-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cheddar-cheese-with-truffle References: [foodbev](https://www.foodbev.com/news/norselands-ilchester-unveils-new-cheddar-cheese/) & [norseland](https://www.norseland.com)  The [Ilchester](https://www.trendhunter.com/trends/ilchester-cheeses) Cheddar Cheese with Truffle has been created by UK-based Norseland as a product for consumers to try out this fall when seeking out a foodie-inspired flavor experience. The cheese boasts a base of British cheddar infused with black summer truffle along with a white truffle oil, which will give it a more complex flavor on the palate. The olive oil, salsa truffina and aromatic seasoning used in the oil base are sourced from Italy, while the black summer truffles have been sourced from Italy and Bulgaria. The cheese will be available at [Tesco](https://www.trendhunter.com/trends/pilgrims-choice-cheese) locations starting on October 24, 2022 for £2.20. Marketing Manager for Ilchester Lisa Harrison spoke on the new Ilchester Cheddar Cheese with Truffle saying, "Launching a new cheese that reflects how Brits have broaden their horizons when it comes to cheese, which is now inspired by ingredients from different regions of the world, felt like the best way to celebrate 60 years of Ilchester, and truffles are a real indication of foodie sophistication." ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 18% | Activity: 23% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Truffle-infused Cheese:** Opportunities for creating innovative, gourmet cheese products that appeal to consumers looking for unique and high-quality flavors. - **Regional Ingredient Sourcing:** Opportunities for using high-quality ingredients from specific regions of the world to create unique, artisanal food products. - **Foodie-inspired Flavors:** Opportunities for creating unique flavor experiences that appeal to consumers' interest in gourmet, high-quality food products. ### Sectors Adopting This - **Cheese Manufacturing:** Innovative companies in the cheese manufacturing industry can experiment with incorporating unique or exotic ingredients, like truffles, to create new and exciting flavor profiles. - **Specialty Food Products:** Opportunities exist within the specialty food industry to source high-quality, artisanal ingredients from specific regions of the world and create unique, gourmet food products that appeal to foodies. - **Retail Grocery:** Retail grocery stores can capitalize on consumer interest in unique and high-quality gourmet food products, like truffle-infused cheese, by carrying products that appeal to this market segment. ## Related on Trend Hunter - [Spore-Flavored Cheeses](https://www.trendhunter.com/trends/truffle-cheddar.md) - [Truffle-Infused Mature Cheddars](https://www.trendhunter.com/trends/truffle-trove.md) - [Truffle-Infused Brie Cheeses](https://www.trendhunter.com/trends/prsident-creamy-brie-with-truffles.md) - [Spreadable Truffle Cheeses](https://www.trendhunter.com/trends/boursin-truffle.md) - [Truffle-Infused Brie Cheeses](https://www.trendhunter.com/trends/president.md) - [Cheese-Filled Truffles](https://www.trendhunter.com/trends/cheese-chocolate-truffles.md) - [Truffle-Infused Burrata Cheeses](https://www.trendhunter.com/trends/truffle-burrata.md) - [Versatile Salted Truffle Cheeses](https://www.trendhunter.com/trends/boursin-black-truffle-sea-salt.md) - [Spring-Inspired Artisan Cheeses](https://www.trendhunter.com/trends/cracker-barrel-cheese-new-flavors.md)