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# Health-Focused Bounce Houses
This Pop-Up for the #CheckYoSelf Campaign Encourages Self-Exams

By Laura McQuarrie | Published 2016-10-10 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/checkyoself
References: [adweek](http://www.adweek.com/adfreak/havas-chicago-filled-room-boobs-you-can-play-checkyoself-campaign-173900) & [chi.havas](http://chi.havas.com/)

As part of its work for Breast Cancer Awareness Month, [Havas Chicago](https://www.trendhunter.com/trends/jblgoestopless) is running a unique health campaign called #CheckYoSelf. This campaign to educate and encourage both women and men to give [breast self-exams](https://www.trendhunter.com/trends/know-your-lemons) is being supported by a window display that is filled with [large balloons](https://www.trendhunter.com/trends/animal-balloon) that have been decorated in a way that resembles breasts. The arresting windows of the bounce house invites people to: "Play with ours. Check yours."

Each time the #CheckYoSelf hashtag is used, Havas Chicago will make a donation to FAB-U-WISH and The Pink Agenda, which is a nonprofit launched by Giuliana Rancic.

While illness is anything but pleasant, medical marketing campaigns of this nature use humor and lighthearted messaging as a means to catch the eyes of people passing by and hopefully inspire them to take steps towards prevention.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 68% | Activity: 68% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts)

## Key Themes

### Why This Trend Is Growing

- **Health-focused Marketing Campaigns:** Companies can use humor and lighthearted messaging to catch people's attention and inspire them to take preventative health measures.
- **Interactive Advertising:** Using interactive installations such as bounce houses or window displays can be an effective way to engage with potential customers or clients.
- **Social Media-driven Donations:** Pairing a social media campaign with charitable donations is a powerful way to engage consumers while supporting a good cause.

### Industries Being Reshaped

- **Marketing and Advertising:** Marketing and advertising companies can take inspiration from Havas Chicago's use of interactive installations and lighthearted messaging for health campaigns.
- **Nonprofit and Charitable Organizations:** Nonprofits and charitable organizations can leverage social media-driven campaigns to increase awareness and donations for their cause.
- **Healthcare and Wellness:** The healthcare and wellness industry can partner with marketing and advertising firms to reach a broader audience and promote preventative health measures in a fun and engaging way.

## Related on Trend Hunter

- [Multi-Level Cancer Awareness Campaigns](https://www.trendhunter.com/trends/united-breast-cancer-foundations.md)
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- [Charitable Cannabis Initiatives](https://www.trendhunter.com/trends/doobies-for-boobies.md)
- [Breast Cancer Awareness Campaigns](https://www.trendhunter.com/trends/breast-cancer-awareness-campaigns.md)
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