# Checkout-Free Technology Startups Zippin Secured Funding to Bring Its Technology to Stores by 2025 By Daniel Johnson | Published 2021-09-08 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/checkoutfree-technology References: [retaildive](https://www.retaildive.com/news/cashierless-tech-startup-zippin-raises-30m/606073/) & [prnewswire](https://www.prnewswire.com/news-releases/zippin-raises-30m-to-accelerate-the-adoption-of-checkout-free-technology-301368023.html) [Zippin](https://www.trendhunter.com/trends/zippin-lane), a checkout-free technology startup, announced that it raised $30 million in Series B funding and has accumulated over $45 million in funding to date. Series B funding has come from several companies, including OurCrowd, Maven Ventures, Evolv Ventures and SAP. Zippin stated that it intends to use the funding to scale its checkout-free technology for use in tens of thousands of retail locations by 2025. The startup already has a number of customers, including [Aramark Corporation](https://www.trendhunter.com/trends/legoland-1), [Compass Group](https://www.trendhunter.com/trends/visiolab) and Lawson. "As retailers realize that frictionless checkout-free technology is also contactless by design, they see a great opportunity to kill two birds with one stone,' said Krishna Motukuri, the co-founder and CEO of Zippin. Image Credit: Zippin ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 76% | Activity: 81% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Checkout-free Technology:** Zippin's successful funding proves that checkout-free technology is an emerging trend with high potential for innovation in revolutionizing in-store retail experiences. - **Contactless Payment:** Zippin's checkout-free technology also offers a great opportunity for retailers to implement contactless payment solutions, a trend that has become increasingly important during the COVID-19 pandemic. - **Frictionless Shopping:** Zippin's technology is part of a larger trend towards streamlining the shopping experience through technology, creating opportunities for innovation in the retail industry. ### Industries Being Reshaped - **Retail:** Zippin's checkout-free technology has immediate disruptive potential in the retail industry, as it offers a novel approach to the in-store shopping experience. - **Food Service:** Food service companies like Aramark Corporation and Compass Group are finding value in Zippin's technology for streamlining checkout and potentially increasing efficiency. - **Enterprise Software:** Zippin's partnership with SAP proves that there is a market for enterprise software solutions that optimize the retail experience with innovative technology. ## Related on Trend Hunter - [Streamlined Self-Checkout Systems](https://www.trendhunter.com/trends/mashgin.md) - [Checkout-Free Concession Lanes](https://www.trendhunter.com/trends/zippin-lane.md) - [Smart Shopping Cart Rollouts](https://www.trendhunter.com/trends/zeroqs.md) - [Seamless Concession Platforms](https://www.trendhunter.com/trends/zippin-walkup.md) - [Checkout-Free Technology Expansions](https://www.trendhunter.com/trends/grabango.md) - [AI-Powered Checkout Models](https://www.trendhunter.com/trends/just-walk-out-1.md) - [Contactless Airport Shops](https://www.trendhunter.com/trends/airport-shop.md) - [App-Powered Checkout Stores](https://www.trendhunter.com/trends/checkoutfree-convenience-store.md) - [Bespoke E-Commerce Packaging](https://www.trendhunter.com/trends/packhelp.md)