# Gamified Checkout Systems Consumers May Win Prizes In-Store and Online with Luckycycle By Laura McQuarrie | Published 2017-04-12 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/checkout-systems References: [nfcworld](https://www.nfcworld.com/2017/04/06/351512/consumers-get-chance-to-win-prizes-at-the-point-of-sale/) & [luckycycle](https://www.luckycycle.com/) While many companies are focused on improving checkout systems by efficiency or diversifying accepted payment types, Belgian start-up Luckycycle is now giving consumers the chance to win prizes at the point of sale. Whether in-store or online, merchant payment platforms that make use of technology from Luckycycle will be able to offer consumers games such as [scratch cards or slots](https://www.trendhunter.com/trends/winday). By playing these games, consumers may even be eligible to win their entire basket for free. As [Ingenico](https://www.trendhunter.com/trends/payment-terminal-solutions) ePayments, which uses Luckycycle's technology, says: "This means that, instead of offering 10% discounts on an item or basket, merchants can offer a one in 10 chance to win that item or basket for free." Implementing this technology at payment terminals has the potential to boost [customer loyalty](https://www.trendhunter.com/trends/ubacart-loyalty-program) and potentially even increase the number of products a shopper adds to their basket. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 62% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### What's Driving This Trend - **Gamified Checkout Systems:** Disruptive innovation opportunity: Enhance customer engagement and loyalty by incorporating gamification into checkout systems, offering consumers the chance to win prizes at the point of sale. - **Prize-based Incentives:** Disruptive innovation opportunity: Attract customers and increase sales by implementing prize-based incentives such as scratch cards or slots, where consumers have a chance to win their entire basket for free. - **Digital Payment Technologies:** Disruptive innovation opportunity: Integrate Luckycycle's technology into digital payment platforms to offer games and prizes, providing a unique and engaging shopping experience for online consumers. ### Who This Affects Most - **Retail:** Disruptive innovation opportunity: Retailers can leverage gamified checkout systems to drive in-store foot traffic, enhance customer satisfaction, and differentiate themselves from competitors. - **E-commerce:** Disruptive innovation opportunity: E-commerce platforms can implement Luckycycle's technology to create interactive and immersive shopping experiences, attracting and retaining online shoppers. - **Payment Solutions:** Disruptive innovation opportunity: Payment solution providers can integrate Luckycycle's technology into their offerings to add value for merchants and enhance customer engagement through prize-based incentives. ## Related on Trend Hunter - [Rewarding App-Based Games](https://www.trendhunter.com/trends/pick-n-pay-1.md) - [Gamified Shopping Experiences](https://www.trendhunter.com/trends/browse-booster.md) - [Gamified Grocery Activations](https://www.trendhunter.com/trends/asda-checkout-challenge.md) - [Gamified Shopping Apps](https://www.trendhunter.com/trends/gamified-shopping-app.md) - [Modernized Digital Checkout Platforms](https://www.trendhunter.com/trends/digital-checkout.md) - [Gamified Cashback Platforms](https://www.trendhunter.com/trends/shopback.md) - [Comprehensive Checkout Tools](https://www.trendhunter.com/trends/trevipay.md) - [Secure Streamlined Checkouts](https://www.trendhunter.com/trends/aasaan-checkout.md) - [AI-Powered Payment Systems](https://www.trendhunter.com/trends/mashgin-1.md)