# High-Speed Checkout Stations This 365 by Whole Foods Station Only Accepts Cards or Apple Pay By Laura McQuarrie | Published 2017-02-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/checkout-stations References: [businessinsider](http://www.businessinsider.com/retail-companies-invest-in-automation-2016-9) & [businessinsider](http://www.businessinsider.com/inside-whole-foods-new-365-stores-2016-4) While many retail stores implement express checkout stations, the speed at which they operate is often contingent on how a customer chooses to pay. The checkout process can also be slowed significantly as common courtesies are exchanged, questions are asked about bags and time is spent gathering and scanning purchases. At 365 by [Whole Foods](https://www.trendhunter.com/trends/the-amazon-dash-cart), [Express digital checkout stands](https://www.trendhunter.com/trends/digital-checkout) are used to speed up the payment process. Unlike most express checkout lanes that cater to consumers with "10 items or less," these ones target shoppers who are just popping into the store to quickly grab one, two or at most five items. On top of this, these digital kiosks will only accept payments by [Apple](https://www.trendhunter.com/trends/tap-to-pay) Pay or a card option, which will appeal to Millennials who are already making the most of quick-pay solutions. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 37% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Digital Checkout Stations:** Retail stores are implementing express digital checkout stations to speed up the payment process. - **Contactless Payment:** Retail stores are implementing contactless payment options like Apple Pay to appeal to Millennial shoppers. - **Efficient Checkout Experience:** Retail stores are optimizing the checkout experience to minimize time spent exchanging pleasantries and bagging items. ### Where This Applies - **Retail Industry:** Digital checkout stations and contactless payment options could improve customer satisfaction and increase efficiency in the retail industry. - **Technology Industry:** The implementation of digital checkout stations and contactless payment options open opportunities for the technology industry to create new and innovative solutions for retailers. - **Payment Industry:** The rising demand for contactless payment options like Apple Pay in retail stores presents opportunities for the payment industry to expand its market. ## Related on Trend Hunter - [Ultra-Speedy Self-Checkout Systems](https://www.trendhunter.com/trends/ecrs-quickcheck.md) - [Convenient Palm Payment Expansions](https://www.trendhunter.com/trends/amazon-one-payments.md) - [Grocery Payment Palm Scanners](https://www.trendhunter.com/trends/amazon-one-1.md) - [Convenience Store Self-Checkouts](https://www.trendhunter.com/trends/smart-checkout-technology.md) - [Contactless Shopping Experiences](https://www.trendhunter.com/trends/smartshop-pick-and-go.md) - [AI-Powered Checkout Models](https://www.trendhunter.com/trends/just-walk-out-1.md) - [AI Checkout Kiosks](https://www.trendhunter.com/trends/self-checkout-lines.md) - [Checkout-Free Convenience Systems](https://www.trendhunter.com/trends/7eleven-australia.md) - [Check-Out Free Grocery Stores](https://www.trendhunter.com/trends/getgo.md)