# Checkered Architecture Linz09 Info-Center Fuses Modernism, Tradition, Hospitality By Nika Kubiak | Published 2009-04-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/checkered-architecture-caramel-architecs-tablecloth-fuses-modernism-traditi References: [caramel.at](http://www.caramel.at/ie4-en/index1.html#unten) & [yatzer](http://www.yatzer.com/1622_infopoint_linz09_by_caramel_architekten) Located at Hauptplatz in Austria, the new Linz09 Info-Center draws inspiration from the tagline, “Linz is province”. They also tried to reflect new forms of ultra-modern lifestyle through the use of the red-and-white checkered tablecloth as a symbol of hospitality. With an addition of bright lights, color and common open space, the architects didn’t use any other form of advertising for the new place. The checker tablecloth is the main symbolic piece for the tourist and locals to feel welcome. This project provides an opportunity to address the cultural and regional impacts that arise from turning a [historical landscape](https://www.trendhunter.com/trends/regensburg-quarter) into a former [Citizens Service Bureau Tax Office](https://www.trendhunter.com/trends/beam-cultural-center), then into a tourist spot. It’s a modern approach to announce that Linz is a 2009 [European Capital of Culture](https://www.trendhunter.com/trends/tselinny-center). Symbolic, simple and welcoming. Check out the photos above. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 45% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Modern Lifestyle:** The use of the red-and-white checkered tablecloth as a symbol of hospitality reflects new forms of ultra-modern lifestyle. - **Cultural and Regional Impacts:** The transformation of a historical landscape into a tourist spot raises the opportunity to address the cultural and regional impacts of such changes. - **Symbolic Design:** The use of the checkered tablecloth as the main symbolic piece creates a simple and welcoming atmosphere. ### Sectors Adopting This - **Hospitality:** The use of the red-and-white checkered tablecloth as a symbol of hospitality presents an opportunity for hotels, restaurants, and cafes to incorporate this design element into their spaces. - **Tourism:** The transformation of historical landscapes into tourist spots creates disruptive innovation opportunities in the tourism industry, including the development of unique attractions and visitor experiences. - **Architecture and Design:** The symbolic and welcoming design approach of Linz09 Info-Center highlights opportunities for architects and designers to incorporate meaningful symbols and elements into their projects. ## Related on Trend Hunter - [Textural Red Concrete Clinics](https://www.trendhunter.com/trends/clinic-in-anif.md) - [Immersive Brand Architecture](https://www.trendhunter.com/trends/loacker-galaxy.md) - [Cross-Influence Fusion Cafes](https://www.trendhunter.com/trends/challe-caf.md) - [Color-Blocked Contemporary Museums](https://www.trendhunter.com/trends/mkg.md) - [Vibrant Museum Foyer Renovations](https://www.trendhunter.com/trends/museum-foyer.md) - [Clear Glazing Compact Residences](https://www.trendhunter.com/trends/check-patterned-house.md) - [Contemporary Culture Hubs](https://www.trendhunter.com/trends/tselinny-center.md) - [Landscape-Concealed Cultural Centers](https://www.trendhunter.com/trends/chaohu-natural-and-cultural-centre.md) - [Rural Village-Based Restaurants](https://www.trendhunter.com/trends/steirereck-am-pogusch.md)