# Checkered Editorials 'Check it Out' for GQ Japan Features Tartan, Plaid & Checks By Marissa Brassfield | Published 2009-08-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/check-it-out-gq-japan References: [thefashionisto](http://thefashionisto.com/blog/2009/08/editorial-check-it-out-marlon-simon/) & [mensmodelstalk.blog8.fc2](http://mensmodelstalk.blog8.fc2.com/blog-entry-1321.html) Checkered menswear is heading to the forefront with 'Check it Out' in GQ Japan. This pattern-happy editorial was photographed by Alexi Lubormirski, who captured models Marlon Teixeira and Simon Nessman in the best of the season's [patterned separates](https://www.trendhunter.com/trends/creative-class-uniform). **Implications** - This editorial effectively showcases how [classic and signature the plaid look](https://www.trendhunter.com/trends/maison-amorys-gingham-edit) really is. While some may call it old-fashioned, the 'Check it Out' editorial demonstrates how youthful, funky and hip plaid and checked ensembles can be in modern fashion. Your grandfather may also wear plaid, but I don't know if he looks this good! Stylist Sean Spellman must have gotten dizzy while curating the fashions for GQ Japan's 'Check it Out' editorial, between the jumping models and [patterned clothing](https://www.trendhunter.com/trends/fallwinter-2025). *Check* out the full photo set above. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 31% | Activity: 29% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Checkered Menswear:** Opportunity for disruptive innovation: Develop sustainable and eco-friendly materials for checkered menswear to cater to the growing demand for ethical fashion. - **Patterned Separates:** Opportunity for disruptive innovation: Integrate smart textiles and wearable technology into patterned separates to create innovative and functional garments. - **Youthful Plaid Fashion:** Opportunity for disruptive innovation: Combine plaid fashion with streetwear elements to appeal to the younger generation and create a new niche market. ### Industries Being Reshaped - **Fashion:** Opportunity for disruptive innovation: Implement advanced AI and machine learning technologies into the fashion industry to enhance personalization and customization. - **Textiles:** Opportunity for disruptive innovation: Develop advanced manufacturing techniques, such as 3D printing, to create intricate and customizable patterns on textiles for the checkered menswear market. - **Wearable Technology:** Opportunity for disruptive innovation: Integrate sensors and data analytics into patterned separates to create smart garments that enhance performance and provide real-time feedback. ## Related on Trend Hunter - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Heritage-Inspired Bold Workwear](https://www.trendhunter.com/trends/beams-plus-fw25.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Exclusive Joint Fashion Capsules](https://www.trendhunter.com/trends/cherry-la.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md)