# Dry Scalp Print Ads This Head & Shoulders Advertisement Calls for a Check for Dandruff By Laura McQuarrie | Published 2017-06-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/check-for-dandruff References: [adsoftheworld](http://adsoftheworld.com/media/print/head_shoulders_black_white) & [headandshoulders](https://www.headandshoulders.ca/en-ca) This 'Black & White' print ad from Head & Shoulders has readers to do a check for dandruff simply by asking them to "Scratch your head over this page." As one of the pages is completely black and the other is all-white, those with a dry scalp will find that the dark page will reveal that they might want to consider using an [anti-dandruff shampoo](https://www.trendhunter.com/trends/verbs-dandruff-shampoo) if the page becomes littered with white flecks. The [interactive hair care ad](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign) takes a minimalist approach to selling the brand's products, and lets consumers draw their own conclusions when it comes to bettering their hair and [scalp health](https://www.trendhunter.com/trends/scalpceuticals-pro). Although many magazines and the print advertisements within them are getting high-tech makeovers with integrated technology, print ads like these serve to remind that a low-tech approach is sometimes just as effective. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 19% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Interactive Print Ads:** Opportunity for brands to engage consumers and create a unique advertising experience through interactive print ads. - **Minimalist Marketing:** Chance for brands to simplify their marketing approach and allow consumers to draw their own conclusions without overwhelming them with information. - **Low-tech Advertising:** Potential for brands to stand out by taking a low-tech approach in a high-tech advertising landscape. ### Industries Being Reshaped - **Hair Care:** Disruptive innovation opportunity to create innovative hair care products that address specific scalp issues such as dandruff. - **Print Advertising:** Opportunity for advertising agencies to explore new ways of reaching consumers through enticing and interactive print ads. - **Magazine Publishing:** Opportunity to revitalize the print magazine industry by creating captivating and engaging print advertisements that capture readers' attention. ## Related on Trend Hunter - [Sensorial Tailored Haircare](https://www.trendhunter.com/trends/head-shoulders-upgraded-collections.md) - [Minimal-Ingredient Scalp Serums](https://www.trendhunter.com/trends/bare-itchy-scalp-relief-serum.md) - [Scalp-Focused Product Launches](https://www.trendhunter.com/trends/shrd-haircare.md) - [Free-From Dandruff Shampoos](https://www.trendhunter.com/trends/bare-sensitive-scalp-care.md) - [Two-in-One Shampoo Sculptures](https://www.trendhunter.com/trends/chalotte-2in1.md) - [Dandruff-Targeting Scalp Duos](https://www.trendhunter.com/trends/flakefree-duo.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Synergistic Scalp Haircare](https://www.trendhunter.com/trends/anti-dandruff-shampoo-and-conditioner.md)