# Cheap Sneakers Payless to Brand Hip $35 Shoes By Trend Spotter | Published 2006-10-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cheap-sneakers-payless-to-brand-hip-35-shoes References: [news.agendainc](http://news.agendainc.com/mt-agenda/content/archives/2006/10/cheap_sneakers.html) & [post-gazette](http://www.post-gazette.com/pg/06292/731373-51.stm) Payless Shoe Source is going to brand a hip new line of sneakers called, "The Amp." The Amp will shatter the typical shoe price point at a mere cost of $35. The [Wall Street Journal](https://www.trendhunter.com/trends/premium-clash-the-wall) Reported, "Sneaker shoppers accustomed to ever-escalating prices may be facing another kind of sticker shock this fall, with the launch of some [inexpensive sneakers](https://www.trendhunter.com/trends/sunset-sneaker) that make controversial claims to rival expensive shoes in quality." Another retailer, Steve & Barry's [University Sportswear](https://www.trendhunter.com/trends/baublebar-collegiate-collection), is pushing a $15 sneaker which they claim offers, "the same performance attributes found in sneakers sold for $100 or more." ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 99% | Activity: 88% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Inexpensive Sneakerboom:** The rise of inexpensive yet quality sneakers is disrupting the traditional sneaker market. - **Affordable Quality:** Consumers demand quality performance sneakers at an affordable price, presenting an opportunity for companies to innovate in terms of production and design. - **Minimalist Design:** The trend towards minimalistic design can help drive the success of budget-friendly sneakers. ### Where This Applies - **Footwear:** The footwear industry is being disrupted by the entry of budget-friendly sneakers, requiring companies to adapt to the trend or risk losing market share. - **Retail:** Retailers are exploring new ways to offer high-quality, affordable sneakers to a price-conscious market. - **E-commerce:** E-commerce is a key driver of the budget-friendly sneaker trend, as online retailers offer a wider selection of affordable options to a global market. ## Related on Trend Hunter - [Highly Affordable Fashion Launches](https://www.trendhunter.com/trends/yeezy-supply-1.md) - [Romantic Sneaker Releases](https://www.trendhunter.com/trends/aldo-heartstep.md) - [Recyclable Material Sneakers](https://www.trendhunter.com/trends/salomon-xt-pure-advanced.md) - [Crystal-Encrusted Stealthy Sneakers](https://www.trendhunter.com/trends/air-max-plus-moonlight.md) - [Adorable Plush Sneaker Collections](https://www.trendhunter.com/trends/plush-sneaker.md) - [Peachy Basketball Sneakers](https://www.trendhunter.com/trends/puma-scoot-zeros-georgia-peach.md) - [Retro-Modern Suede Joggers](https://www.trendhunter.com/trends/skechers-street-og-85.md) - [Minimal Everyday Walking Sneakers](https://www.trendhunter.com/trends/signature-comfort-walker.md) - [Crackled Holiday-Inspired Shoes](https://www.trendhunter.com/trends/nike-5.md)