# Angular Lock Lookbooks Charlie Westerberg Wears Some Wild Hair for Cheap Monday By Rachel | Published 2010-02-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cheap-monday References: [marionvain.blogspot](http://marionvain.blogspot.com/2010/02/) & [cheapmonday](http://www.cheapmonday.com/) For their apocalyptic-feeling lookbook, design label Cheap Monday decided to recruit model Charlie Westerberg and a smart choice it was. Not only can the man wear a look with the best of them, he can somehow pull of some super angular and [wild hair](https://www.trendhunter.com/trends/main-character-hair). The Cheap Monday [black and white lookbook](https://www.trendhunter.com/trends/jiyongkim-fw25) has the model wearing hair that looks like three different hairstyles layered on top of one another -- kind of like Donald Trump hair gone badass. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 81% | Activity: 74% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Apocalyptic-fashion Trend:** Cheap Monday's new lookbook features an apocalyptic-feeling aesthetic with potentially disruptive opportunities in fashion design and marketing. - **Extreme Hairstyle Trend:** Charlie Westerberg's super angular and wild hairstyle in Cheap Monday's lookbook could inspire new hair design concepts and hair product development. - **Black-and-white Fashion Trend:** The black and white color scheme in Cheap Monday's lookbook could inspire new fashion and home decor designs. ### Where This Applies - **Fashion Design Industry:** Cheap Monday's apocalyptic-feeling lookbook and experimental hairstyle could disrupt the fashion industry by introducing new design concepts to inspire other fashion companies. - **Hair Product Industry:** Charlie Westerberg's extreme hairstyle could disrupt the hair product industry by inspiring new product development for hair styling. - **Home Decor Industry:** The black and white color scheme of Cheap Monday's lookbook could disrupt home decor industry by introducing a new trend for home design. ## Related on Trend Hunter - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md) - [Young Singer-Collaborative Apparel](https://www.trendhunter.com/trends/landon-barker-and-cheap-monday.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Denim Brand Relaunch Ambassadors](https://www.trendhunter.com/trends/cheap-monday-1.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md) - [Creative Urban Collaborative Fashion](https://www.trendhunter.com/trends/a-days-march.md)