# Cheerful Pastel Collections Cheap Monday Touts 'Mindless Optimism' with Its New Collection By Vasiliki Marapas | Published 2014-08-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cheap-monday-mindless-optimism References: [c-heads](http://www.c-heads.com/2014/08/28/cheap-monday-spring-2015-collection-mindless-optimsim-x-backstage/) & [cheapmonday](http://www.cheapmonday.com/) Swedish brand Cheap Monday's 'Mindless Optimism' collection for Spring 2015 is insatiably fun. The collection is made up of garments ornamented with doodles, scribbles and lots and lots of color. The sporty silhouettes, from biker cuts to longer, looser shapes, are rounded out with shredded denim and pastel tye-dye jackets. The clothing was accessorized with colorfully-streaked hair and frosty lipstick. Dressed to impress, the models walked a runway that bordered a giant swimming pool filled with inflatable dolphins and reptiles. Fortunately, photographer Sima Koreniviski also got some backstage access, proving that behind-the-scenes was just as fun as being on the runway! Normally, I would say that maintaining a sense of optimism is anything but "mindless" -- it's actually a lot of hard work! -- but with garments this cheerful, it just might be true. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 34% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Colorful Doodles:** Opportunity for disruptive innovation in the art and design industry by incorporating colorful doodles into various products and fashion collections. - **Shredded Denim:** Disruptive innovation opportunity in the fashion industry by creating new designs and techniques using shredded denim. - **Pastel Tie-dye:** Opportunity for disruptive innovation in the textile industry by developing new processes and materials to create pastel tie-dye patterns. ### Where This Applies - **Fashion:** Fashion brands can embrace the trend of colorful doodles and shredded denim to offer unique and eye-catching designs. - **Art and Design:** Artists and designers can explore the use of colorful doodles in their creations, opening up new avenues for artistic expression. - **Textile:** Textile manufacturers can capitalize on the demand for pastel tie-dye patterns by developing innovative techniques and materials. ## Related on Trend Hunter - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Gen Z Elevated Spring Basics](https://www.trendhunter.com/trends/grey-bandit-spring-2024-collection.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Vibrant Comfort-Forward Apparel](https://www.trendhunter.com/trends/lazy-daze-collection.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Optimistic Fashion Brand Runways](https://www.trendhunter.com/trends/brand-homecoming.md)