# Homeless Couture Cheap Monday Gets a Distressed, Torn and Acid-Washed Makeover By Shelby Lee Walsh | Published 2009-07-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cheap-monday-distressed-torn-and-acid-washed References: [notcouture](http://www.notcouture.com/post/4469/) & [cheapmonday](http://www.cheapmonday.com/) Swedish clothing company Cheap Monday recently showcased its low-priced Spring/Summer collection. The collection is riddled with clothing items that are [distressed, torn and/or acid washed](https://www.trendhunter.com/trends/neighborhood-x-chito). Cheap Monday sticks to their [classic denim styles](https://www.trendhunter.com/trends/mango-jeans) and pairs them with loose fitting tees. This collection is a perfect match for any hipster or fashionista’s wardrobe. **Implications** - Though some may see this style as a ridiculous innovation, homeless chic is something that is swiftly gaining speed. This unkempt, disheveled style is the antidote to decades of primped, over-processed looks that are difficult to maintain and tacky to wear. This should prompt companies to look into less artificial imagery in their products and campaigns. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 81% | Activity: 73% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Homeless Chic:** The rising popularity of unkempt, disheveled style presents an opportunity for companies to explore less artificial imagery in their products and campaigns. - **Distressed Fashion:** The trend of incorporating distressed, torn, and acid-washed elements in clothing offers opportunities for companies to create innovative and unique designs. - **Hipster Fashion:** The demand for hipster-inspired fashion presents an opportunity for companies to cater to the needs and preferences of this particular market segment. ### Industries Being Reshaped - **Fashion:** The fashion industry has a chance to embrace the homeless chic trend and explore new designs and marketing strategies. - **Marketing:** For marketing professionals, there is an opportunity to shift towards more authentic and less artificial imagery in campaigns to resonate with the homeless chic trend. - **Textile Manufacturing:** Textile manufacturers can capitalize on the demand for distressed fashion by providing materials and techniques specifically designed for creating distressed, torn, and acid-washed clothing. ## Related on Trend Hunter - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Denim Brand Relaunch Ambassadors](https://www.trendhunter.com/trends/cheap-monday-1.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Urban Deconstructed Fashion](https://www.trendhunter.com/trends/louther-x-carhartt-wip-fw25.md) - [One-Legged Luxury Fashion Jeans](https://www.trendhunter.com/trends/onelegged-jean.md) - [Eco-Conscious Denim Collections](https://www.trendhunter.com/trends/mango-jeans.md) - [Young Singer-Collaborative Apparel](https://www.trendhunter.com/trends/landon-barker-and-cheap-monday.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md)