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# Zebra Print Lookbooks
Cheap Monday's 'Crude Edition' Eyewear is Animal-Inspired

By Jordy E | Published 2012-10-19 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/cheap-monday-crude-edition
References: [selectism](http://www.selectism.com/2012/02/01/cheap-monday-crude-edition-eyewear-by-flo-scandinavia/) & [cheapmonday](http://www.cheapmonday.com)

Cheap Monday's 'Crude Edition' [eyewear line](https://www.trendhunter.com/trends/framery) is a part of the brands Spring/Summer 2013 collection. Design label Flo Scandinavia has released the pieces via a mysterious zebra print lookbook, changing up the delivery of fashion.

There are 17 models featured in the Crude Edition collection. While they are diverse, ranging in shapes, colors and materials, each one features thick rims. This square-shaped style has demonstrated a considerable amount of staying power in the industry, consistently present in shades by [Oakley](https://www.trendhunter.com/trends/culture-refined), Ray Ban and Marc Jacobs.

This genre of creativity can be expected of the Cheap Monday label. The hip company caters to a young demographic and can as such play with [funky, gritty themes](https://www.trendhunter.com/trends/no-rules-club), hence this unusual display of accessories via the jagged animal patterns.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 60% | Activity: 56% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Animal-inspired Eyewear:** Brands can explore using animal-inspired prints and styles in their eyewear designs to capture attention and stand out in the market.
- **Unconventional Lookbooks:** Brands can experiment with unconventional delivery methods for their fashion collections, such as through mysterious or unusual lookbooks, to generate interest and buzz.
- **Thick Rimmed Eyewear:** Designers can continue to innovate with thick rimmed eyewear while exploring new shapes, colors, and materials to create fresh looks for this classic style.

### Industries Being Reshaped

- **Eyewear:** Eyewear brands can explore animal-inspired prints and new delivery methods to stand out in this highly competitive industry.
- **Fashion:** Fashion companies can incorporate unconventional lookbooks to promote their collections and appeal to younger demographics.
- **Accessories:** Accessory designers can experiment with shapes, colors, and materials in thick rimmed eyewear to create new and unique designs for consumers.

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