# Hipster Grunge Fashion The Cheap Monday AW10 Collection Gets Down and Dirty By Meghan Young | Published 2010-02-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cheap-monday-aw10 References: [coolhunting](http://www.coolhunting.com/archives/2010/02/cheap_monday.php) & [cheapmonday](http://www.cheapmonday.com/) Although I’ve decided to go for a relatively polished look this year, anything is possible and I may end up embracing my inner grunge with the Cheap Monday [AW10](https://www.trendhunter.com/trends/hodinkee-and-braun) collection. Closing the Stockholm Fashion Week, the Cheap Monday AW10 collection continues to live up to its trendsetting reputation. Featuring [raw designs](https://www.trendhunter.com/trends/louther-x-carhartt-wip-fw25) that include clawed clothes and [rougher textures](https://www.trendhunter.com/trends/khaotique-noir), I’m sure it will more than satisfy its avid followers. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 91% | Activity: 78% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Grunge Fashion Revival:** A resurgence of grunge-inspired fashion is creating opportunities for companies to create affordable, edgy looks. - **Raw and Textured Designs:** The popularity of rougher textures and clawed clothes is creating opportunities in the fashion industry for new designs and materials. - **Trendsetting Chic:** Partnering polished looks with edgy pieces and rougher textures is a way for fashion companies to be on the forefront of trends. ### Where This Applies - **Fashion:** The fashion industry has the opportunity to capitalize on the revival of grunge fashion and raw, textured designs. - **Retail:** Retailers specializing in affordable and edgy clothing have the opportunity to cater to the demand for grunge-inspired fashion. - **Textile:** The demand for rougher textures and clawed clothes is creating opportunities in the textile industry for innovation in materials and designs. ## Related on Trend Hunter - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md) - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md)