# Denim Brand Relaunch Ambassadors Cheap Monday Enlists Nessa Barrett for the Official Re-Launch By Amy Duong | Published 2024-09-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cheap-monday-1 References: [instagram](http://www.instagram.com/cheapmonday/?hl=en) & [instagram](https://www.instagram.com/nessabarrett/?hl=en)  Cheap [Monday](https://www.trendhunter.com/trends/monday-haircare) has officially announced the date of its comeback -- September 5th. The brand has tapped Nessa Barrett to be their official [brand ambassador](https://www.trendhunter.com/trends/uniqlo-taps-cate-blanchett). This time around, the brand maintains its [edgy and punk-infused spirit](https://www.trendhunter.com/trends/people-will-talk) appealing to the Gen-Z demographic with a focus on unique designs that encourage self-expression. Barrett is the perfect ambassador as she has grown her following on TikTok to over 10.3 million and has become a notable fashion influence for the new generation. Designer Alice Shulman shares, "Cheap Monday is all about inspiring people to confidently express their identities. It's been an honor working with Nessa Barrett, who channels that rebellious spirit with her raw gothic pop sound and candidness about mental health. She’s salty and such a goddess at the same time she’s just up for it, up for the real thing." Image Credit: Cheap Monday ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 89% | Activity: 88% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Gen-z Collaboration:** Partnering with influential Gen-Z figures boosts brand visibility and resonates deeply with younger consumers. - **Mental Health Advocacy:** Leveraging brand ambassadors who speak openly about mental health issues can create a powerful and authentic connection with the audience. - **Edgy Fashion Revival:** Reintroducing vintage brands with a modern twist appeals to a new generation seeking unique and self-expressive clothing. ### Who This Affects Most - **Apparel Industry:** The apparel sector can capitalize on the resurgence of iconic brands with a focus on nostalgic yet contemporary designs. - **Social Media Marketing:** Social media-driven campaigns replacing traditional advertising allow for direct and impactful consumer engagement. - **Influencer Partnerships:** Collaborations with rising social media stars present new avenues for reaching and influencing target demographics. ## Related on Trend Hunter - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md) - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md) - [Young Singer-Collaborative Apparel](https://www.trendhunter.com/trends/landon-barker-and-cheap-monday.md) - [Rising Rockstar Workwear Collaborations](https://www.trendhunter.com/trends/rising-rockstar-blondshell.md) - [Lifestyle Influencer-Backed Lines](https://www.trendhunter.com/trends/nara-smith-2.md) - [Influencer-Inspired Eyewear Capsules](https://www.trendhunter.com/trends/dezi.md) - [Singer-Joined Y2K Flare Denim](https://www.trendhunter.com/trends/ultra-low-rise-flare.md) - [Ambassador-Focused Footwear Campaigns](https://www.trendhunter.com/trends/vans.md) - [Relaxed Denim Capsules](https://www.trendhunter.com/trends/the-hailey-jean.md)