# Collectible NFT Magnums Château Malartic-Lagravière Launches a Series of NFT Magnums By Kanesa D | Published 2023-03-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chateau-malartic-lagraviere References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2023/03/chateau-malartic-lagraviere-to-launch-nft-magnums/) & [malartic-lagraviere](https://www.malartic-lagraviere.com/en/)  By releasing an exclusive NFT collection of 150 engraved and numbered magnums of the 2022 vintage, Bordeaux's Château Malartic-Lagravière hopes to attract a younger generation of collectors. Each NFT will cost €250 (VAT included) and comes with a tour of the château. One "golden cap" magnum will give one attendee a chance to have a memorable experience: dinner and a single night's lodging at the Château. “Malartic has always managed to navigate between excellence and innovation: with this ‘from Terroir to Blockchain’ NFT limited series, we hope to reach a new clientèle and bring great wines to the world of Web3,” said Malartic-Lagravière’s marketing director Séverine Bonnie. Beginning in November 2024, the magnums will be available for purchase. Image Credit: Château Malartic-Lagravière ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 42% | Activity: 59% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Blockchain-enabled Collectibles:** The rise of NFTs is an opportunity for businesses to leverage blockchain technology and create unique, one-of-a-kind collectibles to attract new audiences. - **Innovative Marketing Strategies:** The use of NFTs as a marketing tool is an example of how companies can utilize innovative strategies to capture the attention and loyalty of younger audiences. - **Digitization of Traditional Industries:** The digitization of wine collection through NFTs is an example of how traditional industries can adapt to modern technology and stay relevant in a changing market. ### Who This Affects Most - **Wine and Spirits:** The integration of NFTs in the wine industry can create new opportunities for businesses to attract younger and digitally-savvy collectors and investors. - **Tourism and Hospitality:** Offering exclusive experiences with NFTs as a complementary service can drive revenue and create more value for tourism and hospitality businesses. - **Art and Collectibles:** The art and collectibles industry can benefit from blockchain technology and NFTs as a means to authenticate and prove exclusivity and ownership of items, creating new market opportunities. ## Related on Trend Hunter - [Collectors-Edition NFT Wines](https://www.trendhunter.com/trends/blind-horse-winery.md) - [NFT Wine Communities](https://www.trendhunter.com/trends/club-dvin.md) - [NFT-Equipped Heritage Ports](https://www.trendhunter.com/trends/grahams.md) - [Luxury Tequila NFTs](https://www.trendhunter.com/trends/avion-tequila-extra-anejo.md) - [Metaverse Wine Clubs](https://www.trendhunter.com/trends/nft-wine-club.md) - [Exclusive Cognac NFTs](https://www.trendhunter.com/trends/hennessy-nfts.md) - [Limited-Edition Liquor NFTs](https://www.trendhunter.com/trends/glenfiddich-blockbar.md) - [Collectible Tequila NFTs](https://www.trendhunter.com/trends/tequila-nft.md) - [Phygital Tequila Releases](https://www.trendhunter.com/trends/patrn-chairmans-reserve.md)