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# Paper Wine Bottles
Chateau GreenBottle Would Help Alleviate Stuffed UK Landfills

By Meghan Young | Published 2011-11-16 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/chateau-greenbottle
References: [psfk](http://www.psfk.com/2011/11/first-came-the-plastic-cork-now-the-paper-wine-bottle.html) & [greenbottle](http://greenbottle.com/)

Although boxed wine isn't anything new, the Chateau GreenBottle is. It is the first wine bottle to be made out of paper. Some may argue that is exactly what boxed wine is, but those boxes are made out of cardboard, not paper.

Created by the same fine folks who introduced the first paper milk bottle, the Chateau GreenBottle may soon flood leading supermarket chains throughout the United Kingdom. Made in the UK, the Chateau GreenBottle not only provides an environmentally conscious alternative to other wine bottles, it addresses the dire circumstances of UK landfills, which are poised to run out of space within the next seven years. Unlike other packaging, this one decomposes within weeks, giving you no reason to feel bad about your buzz.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 21% | Activity: 68% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Paper Packaging:** Opportunity for sustainable packaging solutions
- **Environmentally Conscious Products:** Opportunity for offering eco-friendly products to consumers
- **Circular Economy:** Opportunity for creating a closed-loop system and reducing waste

### Sectors Adopting This

- **Wine and Spirits:** Trend towards sustainable packaging in the wine and spirits industry
- **Retail:** Demand for eco-friendly products in the retail industry
- **Food and Beverage Packaging:** Trend towards sustainable packaging solutions in the food and beverage industry

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