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# Interactive Selling Stickers
The 2deHands Chat With Your Ads Feature Offers Custom Emojis

By Alyson Wyers | Published 2017-06-10 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/chat-with-your-ads
References: [springwise](https://www.springwise.com/emoji-style-advertisements-come-ios-messaging/) & [2dehands.be](https://www.2dehands.be/)

A feature dubbed 'Chat with your Ads' from Belgian selling platform 2deHands allows users to use emoji-like icons in their advertisements. The iOS messaging tool makes product placement easier within [instant messaging](https://www.trendhunter.com/trends/group-chat-interface).

In collaboration with communications agency Happiness, 2deHands lets people on its second hand sales platform create stickers of the item they are trying to sell. They can share their [custom emoticons](https://www.trendhunter.com/trends/emojis-generator) with potential buyers as well as friends, family and whoever else on the instant messenger app. The [interactive stickers](https://www.trendhunter.com/trends/stickerlab) also hyperlink to the 2deHands site. According to company spokesperson Petra Baeck, "the Clickable Stickers instantly increases [user’s] visual communications repertoire in a fun and highly useful way by making individual stickers from their own actual item photographs that they can then share."

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 83% | Activity: 88% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### Why This Trend Is Growing

- **Custom Emoji Ads:** The use of custom emoji-like icons in advertisements creates interactive and engaging visual communication opportunities.
- **Instant Messaging Product Placement:** Integrating product placement within instant messaging platforms offers a seamless and convenient way for users to discover and interact with products.
- **Clickable Stickers:** Clickable stickers with hyperlinks provide an innovative way to drive traffic and increase user engagement with online platforms.

### Industries Being Reshaped

- **E-commerce:** The e-commerce industry can leverage the use of custom emoji ads to enhance product visibility and customer engagement in online marketplaces.
- **Advertising:** Integrating instant messaging product placement opens new avenues for advertisers to reach their target audience in a more personalized and interactive manner.
- **Digital Marketing:** The adoption of clickable stickers with hyperlinks presents disruptive innovation opportunities for digital marketers to drive website traffic and improve conversion rates.

## Related on Trend Hunter

- [Personalized AI Stickers](https://www.trendhunter.com/trends/ai-stickers.md)
- [Social Sticker-Making Features](https://www.trendhunter.com/trends/whatsapp-7.md)
- [Personalized AI Emojis](https://www.trendhunter.com/trends/emojifyer-ai.md)
- [AI Emoji Creators](https://www.trendhunter.com/trends/iemoji-ai.md)
- [Social Animated Emojis](https://www.trendhunter.com/trends/rinko.md)
- [Interactive Content Sharing](https://www.trendhunter.com/trends/stik-app.md)
- [Emoji-Centric Campaigns](https://www.trendhunter.com/trends/bubble-gum-emoji.md)
- [AI Emoji Assistants](https://www.trendhunter.com/trends/emoji-bot.md)
- [Interactive In-Store Ads](https://www.trendhunter.com/trends/visibubble.md)