# Girly Messaging Apps Pink Nation by Victoria's Secret Now Also Serves as a Chat Messaging App By Laura McQuarrie | Published 2014-11-22 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/chat-messaging-app References: [adweek](http://www.adweek.com/news/technology/victorias-secret-wants-win-over-millennials-its-own-mobile-messaging-app-161553) & [itunes.apple](https://itunes.apple.com/us/app/pink-nation/id463630399?mt=8) In order to increase appeal to millennials, [Victoria Secret's](https://www.trendhunter.com/trends/TD3-Powered-Charger) [Pink Nation](https://www.trendhunter.com/trends/youthfocused-fashion-brand) shopping app now doubles as a chat messaging app. In the app, public chats can be customized with different backgrounds and users have access to a wide range of branded emojis. To help the conversations flow, the app provides a number of suggested topics to get you chatting, such as holiday gifts or school. Much like Instagram, the app also has a variety of filters and stickers that can be applied to photos before sharing to a variety of social networks. On top of showing off new offers and deals on a regular basis, the app will be used to unveil exclusive content to Pink Nation users on the annual [Victoria's Secret](https://www.trendhunter.com/trends/victorias-secret-1) fashion show. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 58% | Activity: 86% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Chat-based Shopping:** Combining chat features with shopping in one app is a disruptive innovation opportunity for e-commerce and retail industries. - **Branded Messaging Emojis:** Developing bespoke emojis and stickers for messaging apps is a disruptive innovation opportunity for the media and advertising industries. - **Personalization:** Offering personalization options for chats, backgrounds, and filters in messaging apps is a disruptive innovation opportunity for the software and mobile development industries. ### Where This Applies - **E-commerce:** Integrating chat with shopping experiences can drive customer engagement and increase sales for e-commerce and retail companies. - **Media and Advertising:** Brand emojis and stickers can create new advertising opportunities and revenue streams for media and advertising companies. - **Software and Mobile Development:** Innovative personalization options can differentiate messaging apps and attract more app users for software and mobile development companies. ## Related on Trend Hunter - [Emotion-Driven Messaging Platforms](https://www.trendhunter.com/trends/emochat.md) - [AI Messaging Apps](https://www.trendhunter.com/trends/viber-ai.md) - [Expressive App Icons](https://www.trendhunter.com/trends/instagram-teen-icons.md) - [Personal Shopping Apps](https://www.trendhunter.com/trends/aritzias-new-app.md) - [Interconnected Messaging Ecosystems](https://www.trendhunter.com/trends/interconnected-messaging-ecosystem.md) - [Women-Focused Shopping Platforms](https://www.trendhunter.com/trends/curated-shopping.md) - [Visual Chat Platforms](https://www.trendhunter.com/trends/picnow.md) - [Flirty Conversation Suggestion Apps](https://www.trendhunter.com/trends/hotconvo.md) - [Romantic Intimacy Communication Apps](https://www.trendhunter.com/trends/relationship-intimacy-app.md)