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# Humanitarian Advocacy Bots
UNICEF's Facebook Messenger Bot Offers a Place to Chat About Issues

By Laura McQuarrie | Published 2016-06-25 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/chat-about-issues
References: [techinsider.io](http://www.techinsider.io/here-are-all-facebook-messenger-bots-you-can-use-2016-4) & [facebook](https://www.facebook.com/unicef/photos/a.10150563250124002.425954.68793499001/10152552047944002/)

On [Facebook's](https://www.trendhunter.com/trends/emoji-bot) Messenger Platform, [UNICEF](https://www.trendhunter.com/trends/bts-2) invites people to become a 'U-Reporter' when they chat about issues with its artificially intelligent bot.

While there are an overwhelming number of world issues to be talked about, the bot begins with a selection of three topics that can be further investigated with a multiple choice-style response. For instance, the bot may prompt: "Please select what you would like to talk about today: (A) Zika, (B) Bullying (C) Aids" and follow up with a question on this topic like: "Do you think you can be infected with Zika in your community?"

Since the launch of Facebook's Messenger Platform, bots have been introduced as a new way for more than 900 million Messenger users to interact with their favorite brands on their mobile devices in a [chat-based format](https://www.trendhunter.com/trends/aidriven-messaging-platform).

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 14% | Activity: 27% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism)

## Key Themes

### Key Themes Behind This Trend

- **Chat-based Advocacy:** The trend of using chat-based platforms to promote and discuss social issues presents opportunities for organizations to engage and mobilize a wider audience.
- **Artificial Intelligence in Advocacy:** The incorporation of AI bots in humanitarian advocacy allows for more efficient communication and information dissemination, enabling real-time engagement with users.
- **Personalized Engagement with Users:** By offering multiple-choice options and tailored follow-up questions, advocacy bots provide personalized and interactive experiences that encourage users to actively participate in discussions about important global issues.

### Where This Applies

- **Social Media:** The social media industry can leverage chat-based platforms and AI bots to enhance user engagement and facilitate conversations around social and humanitarian issues.
- **Nonprofit and Advocacy Organizations:** Nonprofit and advocacy organizations can utilize AI bots as a tool for efficient communication, raising awareness, and mobilizing supporters for their causes.
- **Technology and Artificial Intelligence:** The integration of AI bots in advocacy presents disruptive innovation opportunities within the technology industry, allowing for advancements in natural language processing and conversation analysis.

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