# Publicized Sex Changes Chastity Bono to Have Gender Alteration Operation By Sandra Winn | Published 2009-06-12 | World Source: Trend Hunter, https://www.trendhunter.com/trends/chastity-bono-sex-change-operation References: [people](http://www.people.com/people/article/0,,20284698,00.html) & [fanpix.net](http://www.fanpix.net/gallery/chastity-bono-pictures.htm) Sonny and Cher’s daughter, Chastity Bono, made the decision to have a sex change operation and went public with the announcement yesterday. Chastity “Chaz” Bono has yet to undergo [sex-reassignment surgery](https://www.trendhunter.com/trends/postsurgery-undergarment) to become a man. However, one can gather that Chaz already prefers to be referred to as “he” as noted in a TMZ interview with Bono’s spokesperson Howard Bragman. "Yes, it’s true – Chaz, after many years of consideration, has made the courageous decision to honor his true identity.” As you’ll see below, Chastity “Chaz” Bono is not alone in the endeavor to become a member of the opposite sex. Thankfully, once the gender alteration surgery is complete, Chaz will have plenty of support from Cher and his myriad of friends in the [gay and lesbian community](https://www.trendhunter.com/trends/genderneutral-hair-removal-services). I hope the best for her now and hope that once the surgery is complete, he is happy and fulfilled. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 81% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [World News](https://www.trendhunter.com/worldnews) ## Key Themes ### Why This Trend Is Growing - **Gender Transition:** The trend of publicized gender transition is growing, creating opportunities for businesses to provide support services such as counseling, medical care, and legal assistance. - **Transgender Awareness:** There is a rising awareness and acceptance of transgender individuals, leading to opportunities for businesses to develop products and services tailored for this demographic. - **Celebrity Influence:** The publicized gender transition of celebrities like Chaz Bono is influencing societal perceptions and creating opportunities for businesses to target consumer segments seeking similar transformations. ### Industries Being Reshaped - **Healthcare:** The healthcare industry can capitalize on the increasing demand for gender reassignment surgeries, hormone therapy, and mental health services for individuals transitioning their gender. - **Fashion and Beauty:** The fashion and beauty industry can create inclusive and gender-neutral products, clothing lines, and cosmetics to cater to the needs and preferences of transgender individuals. - **Entertainment:** The entertainment industry has the potential to develop TV shows, movies, and documentaries that highlight the stories and experiences of transgender individuals, promoting understanding and empathy. ## Related on Trend Hunter - [Celebrity-Backed Gelato Brands](https://www.trendhunter.com/trends/cherlato.md) - [Planned Parenthood Chatbots](https://www.trendhunter.com/trends/charley.md) - [Women-Empowering Racing Teams](https://www.trendhunter.com/trends/jenner-racing.md) - [Pride Fashion Dolls](https://www.trendhunter.com/trends/bratz-pride-collection.md) - [Inclusive Digital Assistant Features](https://www.trendhunter.com/trends/quinn.md) - [Transition-Supporting Body Lotions](https://www.trendhunter.com/trends/transition-body-lotion.md) - [Celebrity Pride Partnerships](https://www.trendhunter.com/trends/happy-hippie-partnership.md) - [Celebrity-Backed Injectable Campaigns](https://www.trendhunter.com/trends/xeomin.md) - [Parental Advocacy Campaigns](https://www.trendhunter.com/trends/the-b-is-for-bobbie.md)