# Retro Patterned Spring Fashion Samsøe Samsøe Launches Chasing the Sun for the SS22 Season By Amy Duong | Published 2022-01-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chasing-the-sun References: [hypebeast](https://hypebeast.com/2022/1/samsoe-samsoe-chasing-the-sun-ss22-lookbook) & [samsoe](https://www.samsoe.com/en/home) Copenhagen-based fashion label [Samsøe Samsøe](https://www.trendhunter.com/trends/samsoe-samsoe) introduces it's new Chasing the Sun collection full of menswear designs for the [Spring/Summer 2022 season](https://www.trendhunter.com/trends/transition-collection). The brand showcases itself following through a journey of time-lapse that takes them back to the era of the 70s and 80s for inspiration. This results in a retro-themed design capsule that is decorated with modern prints, nostalgic patterning, and new jacquards. The nod to the 70s is referenced through the playful designs of the shirts, overshirts, wide-legged pants, knitted options, and much more. There are also sun-bleached tones that add to the same feeling followed by [tailored suits](https://www.trendhunter.com/trends/graphpaper-ss26) and structured twill for the formal vibe that was prominent during the era of the 80s. Image Credit: Samsøe Samsøe ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 79% | Activity: 59% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Retro Fashion:** The trend for retro-inspired designs in fashion continues. - **Nostalgic Patterning:** Designers are using nostalgic patterns and prints in modern designs. - **70s-inspired Designs:** Designers are drawing inspiration from the playful designs of the 70s. ### Sectors Adopting This - **Fashion:** Fashion labels have an opportunity to incorporate retro and nostalgic elements into their designs. - **Textile Manufacturing:** Textile manufacturers can create fabrics with vintage-inspired patterns and prints. - **Retail:** Retailers can capitalize on the trend for retro and nostalgic fashion by offering vintage-inspired designs. ## Related on Trend Hunter - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Striking Outdoor Necessities](https://www.trendhunter.com/trends/samsoe-samsoe.md) - [Spring-Centric Outerwear Collections](https://www.trendhunter.com/trends/namacheko-1.md) - [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Spring-Ready Technical Danish Fashion](https://www.trendhunter.com/trends/fce-2.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Seasonal Change Spring Fashion](https://www.trendhunter.com/trends/transition-collection.md)