# Sparkling Vitality Drinks Chasing Rabbits Vitality Tea is a Source of Clean Energy By Laura McQuarrie | Published 2023-02-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chasing-rabbits-vitality-tea References: [bevindustry](https://www.bevindustry.com/articles/95644-chasing-rabbits-vitality-tea) & [chasingrabbits](https://chasingrabbits.com/product/organic-yerba-mate-and-black-tea/)  In two flavors (Tropical Citrus and Raspberry Mist,) Chasing Rabbits' Vitality Tea delivers clean energy and refreshment in a conveniently canned format. The beverage blends organic yerba mate and black tea extracts with non-GMO sweeteners like ribose and a slow-carb, low-glycemic beet sugar that provides stable glucose blood sugar. The balanced, functional beverages are blood sugar-friendly and help to fuel the body in an efficient way with [naturally occurring caffeine](https://www.trendhunter.com/trends/organic-yerba-mate). As the brand defines it, vitality is "the human state of being strong and active. [Functional energy drink brands](https://www.trendhunter.com/trends/flrt) are placing their focus on nutrients that help with energy, focus, hydration and/or immunity, especially in the shift from products geared towards boosting energy to supporting health goals and complementing a well-rounded, healthy and active lifestyle. Image Credit: Chasing Rabbits ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 48% | Activity: 64% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Functional Energy Drinks:** Functional energy drink brands are focusing on nutrients that help with energy, focus, hydration and/or immunity. - **Clean Energy Beverages:** Clean energy drinks offer a healthier alternative to traditional energy drinks. - **Blood Sugar-friendly Beverages:** Beverages that help maintain stable glucose blood sugar levels are becoming more popular. ### Where This Applies - **Beverage Industry:** The beverage industry must adapt to changing consumer preferences towards healthier and functional beverages. - **Natural and Organic Food Industry:** The natural and organic food industry can benefit from the rising demand for clean, nutrient-dense food and beverage options. - **Health and Wellness Industry:** The health and wellness industry can offer complementary products and services to support a well-rounded, healthy, and active lifestyle. ## Related on Trend Hunter - [Free-From Energy Drinks](https://www.trendhunter.com/trends/virtue-clean-energy-drink.md) - [Naturally Formulated Energy Drinks](https://www.trendhunter.com/trends/white-rabbit-energy-kratom-seltzer.md) - [Vitamin-Infused Vitality Drinks](https://www.trendhunter.com/trends/nix-kix-vitamin-vitality.md) - [Functional Matcha Beverages](https://www.trendhunter.com/trends/matcha-love-energy.md) - [Health-Conscious Iced Teas](https://www.trendhunter.com/trends/hrbvor-1.md) - [Alternative Energy Drinks](https://www.trendhunter.com/trends/avvika.md) - [Flavorful Energy Juice Lines](https://www.trendhunter.com/trends/energy-juices.md) - [Physician-Approved Vitality Beverages](https://www.trendhunter.com/trends/euroky.md) - [Vitamin-Based Sparkling Drinks](https://www.trendhunter.com/trends/bloom-nutrition-2.md)