# Nacho-Inspired Faux Movie Trailers Taco Bell's Chasing Gold Ad Stars Darren Criss By Ell Smith | Published 2019-06-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chasing-gold References: [adweek](https://www.adweek.com/brand-marketing/taco-bells-newest-believable-but-fake-movie-trailer-pokes-fun-at-musical-biopics/) & [tacobell](https://www.tacobell.ca/en/food/sides) [Taco Bell's](https://www.trendhunter.com/trends/omar-apollo-1) hilarious new ad spot pokes fun at music biopics by featuring Darren Criss in a faux movie trailer that's dubbed 'Chasing Gold.' The hilarious ad is centered around the fast food chain's limited-edition [Nacho](https://www.trendhunter.com/trends/truff-nacho-fries) Fries, which will be arriving back at Taco Bell for the fourth time since its conception. In the clever ad, Criss plays a newly discovered pop star, and chronicles his rise and fall from fame, as he creates music that's inspired by Taco Bell's new offering. The limited-edition nature of the product is emphasized throughout the trailer, as Criss realizes his career relies on the indulgent menu item, emotionally exclaiming "without warm nacho cheese sauce, I'm nothing." Image Credit: Taco Bell ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 23% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Music Biopics Parodies:** Opportunity for brands to create humorous ads that playfully mock the conventions of music biopics. - **Limited-edition Product Marketing:** Opportunity to leverage the scarcity and exclusivity of limited-edition products in advertising campaigns. - **Pop Culture-inspired Storytelling:** Opportunity for brands to incorporate popular culture references into their narratives to engage and entertain audiences. ### Sectors Adopting This - **Fast Food:** Disruptive innovation opportunity to create unique and engaging advertising campaigns that connect with consumers on an emotional level. - **Entertainment:** Opportunity to collaborate with brands and integrate their products into humorous and entertaining content. - **Food and Beverage:** Opportunity to leverage popular culture references and storytelling techniques to promote and differentiate food and beverage products. ## Related on Trend Hunter - [Musician-Starring QSR Collaborations](https://www.trendhunter.com/trends/omar-apollo-1.md) - [Comedian QSR Breakfast Campaigns](https://www.trendhunter.com/trends/taco-bell-breakfast-with-peter.md) - [Nacho-Flavor Burritos](https://www.trendhunter.com/trends/steak-nacho-fries-burrito.md) - [Cheeky Snack Chip Campaigns](https://www.trendhunter.com/trends/doritos-a-spicy-but-not-too-spicy-plumber.md) - [Collaboration Creamy Spiced Fries](https://www.trendhunter.com/trends/secret-aardvark-nacho-fries.md) - [Cheese Cracker-Inspired Menus](https://www.trendhunter.com/trends/cheezit-menu.md) - [Taco Discovery Boxes](https://www.trendhunter.com/trends/taco-discovery-box.md) - [Fan-Favorite Crispy Chicken Nuggets](https://www.trendhunter.com/trends/crispy-chicken-nugget.md) - [Loaded Nacho Fries](https://www.trendhunter.com/trends/truff-nacho-fries.md)