# Veggie Alocholic Beverages Chase Vodka Will Surprise You With its Interesting Ingredients By Annie Ho | Published 2010-08-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chase-vodka References: [thedieline](http://www.thedieline.com/blog/2010/8/24/chase-vodka.html) & [chasedistillery](http://www.chasedistillery.co.uk/) With [potatoes as its main ingredient](https://www.trendhunter.com/trends/neft-vodka), Chase Vodka will definitely be a unique drinking experience for most individuals. You can only find this Vodka in [United Kingdom](https://www.trendhunter.com/trends/wormwood-vodka), and the potatoes used in this drink are grown in Herefordshire. Simple and classy, the Chase Vodka bottle reflects the simplicity in incorporating [vegetables into alcoholic drinks](https://www.trendhunter.com/trends/olive-oil-vodka). Check out the featured gallery to see this simplistic vodka drink for yourselves. **Implications** - Combining a product with another simple ingredient or commodity is a great way to make it more marketable. In doing so, there is no need for a company to spend excessive amounts of money on inventing an entirely new product, and customers will also feel comfortable with their purchase because of its familiar qualities. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 7% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Vegetable-infused Alcoholic Beverages:** Disruptive innovation opportunity: Explore the incorporation of vegetables into alcoholic beverages to create unique and marketable products. - **Simplicity in Packaging:** Disruptive innovation opportunity: Design simple and classy packaging that reflects the incorporation of unconventional ingredients in alcoholic beverages. - **Localization of Ingredients:** Disruptive innovation opportunity: Emphasize the use of locally sourced ingredients to create a sense of authenticity and uniqueness in alcoholic beverages. ### Who This Affects Most - **Alcoholic Beverages:** Disruptive innovation opportunity: Rethink traditional recipes by incorporating unconventional ingredients to appeal to adventurous consumers. - **Packaging and Design:** Disruptive innovation opportunity: Develop packaging solutions that communicate the unique qualities and ingredients of a product. - **Agriculture and Farming:** Disruptive innovation opportunity: Explore sustainable and locally sourced ingredients for use in alcoholic beverages to support local farmers and cater to eco-conscious consumers. ## Related on Trend Hunter - [All-Natural Pizza Vodkas](https://www.trendhunter.com/trends/pizza-vodka.md) - [Planet-Positive Pea Vodkas](https://www.trendhunter.com/trends/pod-pea-vodka.md) - [High-Quality Bacon-Flavored Vodkas](https://www.trendhunter.com/trends/chilli-bacon-vodka.md) - [Refreshing Pea Vodkas](https://www.trendhunter.com/trends/pea-pod-vodka.md) - [Olive Oil-Infused Vodkas](https://www.trendhunter.com/trends/58-and-co.md) - [Potato Chip-Branded Vodkas](https://www.trendhunter.com/trends/lays-vodka.md) - [Botanical Vodka Seltzers](https://www.trendhunter.com/trends/plant-botanical.md) - [Ethical Flavored Vodka Ranges](https://www.trendhunter.com/trends/dutch-barn-orchard-vodka.md) - [Pungent Wasabi Vodkas](https://www.trendhunter.com/trends/wasabi-vodka.md)