# Comfortable Branded Public Bathrooms Charmin's Times Square Bathrooms Have Opened for the Holidays By Ell Smith | Published 2017-12-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/charmins-times-square-bathrooms References: [adweek](http://www.adweek.com/brand-marketing/inside-charmins-themed-times-square-bathrooms-for-holiday-shoppers/) & [charmin](https://www.charmin.com/en-us/about-us) [Charmin's](https://www.trendhunter.com/trends/perfect-tear) Times Square bathrooms have taken over the heavily populated area of New York, offering consumers a luxurious space to relieve themselves during the [busy holiday season](https://www.trendhunter.com/trends/wonder-all-the-way). Between 2006 and 2010, Charmin implemented a series of bathrooms that were readily available throughout the holiday season. This time, the brand has opened 14 washrooms which were designed with themes like "Under the Sea" or "Mt. Everest." To celebrate the reinstatement of the [branded bathrooms](https://www.trendhunter.com/trends/pal-recuerdo), Charmin invited actor Dax Shepard to partake in a playful toilet paper-cutting ceremony, which revealed the brand's latest stunt. According to Shepard, Charmin's pop-up stalls serve as a hygienic and comfortable alternative to the majority of public bathrooms in Manhattan, catering to the estimated 350,000 people who pass through the area daily during the holidays. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 41% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Branded Public Bathrooms:** Charmin's Times Square bathrooms offer a luxurious space for consumers to relieve themselves during the busy holiday season. - **Theme-based Washrooms:** Charmin's washrooms designed with themes like 'Under the Sea' and 'Mt. Everest' provide a unique and immersive experience for bathroom-goers. - **Hygienic and Comfortable Spaces:** Charmin's pop-up stalls serve as a more hygienic and comfortable alternative to public bathrooms in Manhattan. ### Sectors Adopting This - **Consumer Goods:** Brands in the consumer goods industry can explore the concept of branded public bathrooms to enhance customer experiences and brand loyalty. - **Hospitality:** Hotels and resorts can incorporate theme-based washrooms to offer guests a memorable and immersive bathroom experience. - **Facilities Management:** Facilities management companies can partner with brands like Charmin to develop and maintain hygienic and comfortable public bathroom spaces in heavily populated areas. ## Related on Trend Hunter - [Branded Bathroom Guides](https://www.trendhunter.com/trends/cashmere-ultraluxe-bathroom-guide.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Quirky Santa Murals](https://www.trendhunter.com/trends/cushelle.md) - [Reimaged Tissue Paper Constructions](https://www.trendhunter.com/trends/perfect-tear.md) - [Public Hygiene Campaigns](https://www.trendhunter.com/trends/clean-bathroom-global-challenge.md) - [Festival-Focused Toilet-Sharing Initiatives](https://www.trendhunter.com/trends/home-toilet.md) - [Lavatory Travel Guides](https://www.trendhunter.com/trends/encycloopedia.md) - [Ultra-Soft Reinvented Toilet Paper](https://www.trendhunter.com/trends/smooth-tear.md) - [Light-Filled Public Restrooms](https://www.trendhunter.com/trends/vivid-toilet-interior.md)