# Heritage Barley Spirits Holyrood Distillery Has Launched the Charmed Circle Spirits By Elena Rahman | Published 2022-05-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/charmed-circle References: [holyrooddistillery](https://www.holyrooddistillery.co.uk/)  [Holyrood Distillery](https://www.trendhunter.com/trends/holyrood-distillery) launched two new heritage-informed spirits dubbed the Charmed Circle. The new beverages are categorized by the distiller as Strong Waters, an archaic term commonly used to refer to any alcoholic liquids that were not being set aside as 'aqua vitae'. The Chared Circle varieties are a result of Holyrood's experimentation with [heritage barleys](https://www.trendhunter.com/trends/sophisticated-whisky-packaging). Holyrood takes a progressive approach to spirit-making to create [unique and delicious flavors](https://www.trendhunter.com/trends/copenhagen-distillery-whisky-rare-no4). The Golden Promise Charmed Circle boasts bright citrus and orange blossom notes, leaving a clean mouthcoating taste. The Chevalier variation is made with notes of creamy butter and digestive biscuits, ideal to pair with a dessert. Holyrood's Chevalier leaves a churned cream and utter flavor in the mouth. Image Credit: Holyrood Distillery ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 11% | Activity: 3% | Freshness: 12% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Heritage-informed Spirits:** Exploring traditional distillation processes and ingredients to create unique and flavorful spirits. - **Experimentation with Heritage Barleys:** Innovation opportunities lie in exploring new flavor profiles and applications of underutilized barley varieties. - **Strong Waters Revival:** Looking to historical drinking practices for inspiration in creating new alcoholic beverages. ### Sectors Adopting This - **Craft Distilleries:** Small distilleries can differentiate themselves by exploring heritage ingredients and production processes. - **Food and Beverage:** Incorporating heritage barley into food and beverage products can offer consumers new and unique flavor experiences. - **Hospitality:** Restaurants, bars, and hotels can offer exclusive, heritage-informed spirits to appeal to a broader audience seeking new culinary experiences. ## Related on Trend Hunter - [Sustainable High-End Spirit Ranges](https://www.trendhunter.com/trends/the-macallan-harmony.md) - [Barley-Infused Spirits](https://www.trendhunter.com/trends/barleyinfused-spirit.md) - [Premium Western Scotland Whiskeys](https://www.trendhunter.com/trends/isle-of-barra-distillers.md) - [Ancient Grain Whiskeys](https://www.trendhunter.com/trends/devine-distillery.md) - [Island Provenance Whiskeys](https://www.trendhunter.com/trends/port-charlotte-islay-barley-2014.md) - [Ex-Bourbon Barrel Whiskeys](https://www.trendhunter.com/trends/kingsbarns-distillery.md) - [Historic Single Malt Whiskeys](https://www.trendhunter.com/trends/john-crabbie-co.md) - [Crisp Autumnal Apple Vodkas](https://www.trendhunter.com/trends/holy-grass-vodka-apple.md) - [Fruit-Forward Scotch Whiskeys](https://www.trendhunter.com/trends/the-heart-cut-12-ncnean-distillery.md)