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# Functional CBD Cosmetics
The Charlotte’s Web CBD Topicals Range Includes Five Products

By Michael Hemsworth | Published 2020-08-20 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/charlottes-web-cbd
References: [preparedfoods](https://www.preparedfoods.com/articles/124313-charlottes-web-cbd-topical-line) & [charlottesweb](http://www.charlottesweb.com/)

The Charlotte’s Web CBD topicals range is a lineup of cosmetics for consumers who are looking for a way to harness the power of cannabis when it comes to their own physical well-being. The products are all free from the top eight major allergens, maintain a gluten-free profile and were created without the use of animal testing. The cosmetic product range includes five varieties to choose from including the Charlotte’s Web Balm and Balm Stick, Charlotte’s Web Cream, Charlotte’s Web Cooling Gel and the Charlotte’s Web Roll On.

The Charlotte’s Web CBD topicals range are also free from synthetic fragrances, artificial colors or dyes, sulfates, GMOs and maintain vegan recipes except the balms that are made with beeswax.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 33% | Activity: 40% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What's Driving This Trend

- **Functional CBD Cosmetics:** Disruptive innovation opportunity: Creating CBD-infused cosmetics that offer functional benefits for consumers' physical well-being.
- **Allergen-free Cosmetics:** Disruptive innovation opportunity: Developing cosmetic products that are free from common allergens and appeal to consumers with sensitivities.
- **Sustainable Beauty:** Disruptive innovation opportunity: Producing cosmetics that are cruelty-free, gluten-free, and free from synthetic ingredients to meet the growing demand for sustainable beauty products.

### Who This Affects Most

- **CBD Cosmetics:** Disruptive innovation opportunity: Expanding the market for CBD-infused cosmetics by offering a range of functional products for physical well-being.
- **Allergen-free Cosmetics:** Disruptive innovation opportunity: Catering to consumers with allergies by creating cosmetic products that are free from common allergens.
- **Sustainable Beauty:** Disruptive innovation opportunity: Addressing the market for eco-friendly beauty products by producing cosmetics that are cruelty-free, gluten-free, and free from artificial ingredients.

## Related on Trend Hunter

- [Functional Cannabis Gummy Ranges](https://www.trendhunter.com/trends/brightside-by-charlottes-web.md)
- [Pet Health Hemp Chews](https://www.trendhunter.com/trends/pet-chew.md)
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- [Cooling CBD Balms](https://www.trendhunter.com/trends/cooling-cbd-balm.md)
- [Extended Sleep Support Gummies](https://www.trendhunter.com/trends/charlottes-web-stay-asleep-gummies.md)
- [CBD Face Balms](https://www.trendhunter.com/trends/cbd-face-balm.md)
- [Powerful CBD Balms](https://www.trendhunter.com/trends/cbd-balm1.md)
