# Personalized Floral Fragrances Charlotte Tilbury's 'Scent of a Dream' Is Inspired by Attraction By M | Published 2016-07-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/charlotte-tilbury1 References: [vogue](http://www.vogue.co.uk/beauty/2016/07/25/charlotte-tilbury-fragrance-scent-of-a-dream) & [charlottetilbury](http://charlottetilbury.com/ca/) Charlotte Tilbury might be most well-known for her makeup looks and branded cosmetic products that she often mixes herself, and the beauty guru has recently added her secretive fragrance blend 'Scent of a Dream' to her collection. Up until now the scent has been an exclusive blend the artist would only mix up for personal clients, but now fans of the brand can enjoy the [sweet and floral perfume](https://www.trendhunter.com/trends/happy-tears-eau-de-parfum). The 'Scent of a Dream' is a cult favorite perfume known throughout the industry by Tilbury's friends and clients as a customary fragrance Tilbury would mix using floral notes to entice an emotional response from those near. The scent features specific notes that are inspired by [emotional attraction](https://www.trendhunter.com/trends/lore) that tap into the limbic system and the senses. The fragrance includes contrasting notes of lemon, peach, pepper and fire tree. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 63% | Activity: 83% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Personalized Fragrance Blends:** Opportunities exist for companies to offer personalized fragrance blends to attract emotional responses from customers. - **Emotionally-inspired Scents:** Companies can tap into the limbic system and create scents inspired by emotional attraction to trigger responses and create loyal customers. - **Contrasting Fragrance Notes:** With contrasting notes of lemon, peach, pepper and firetree, blending unusual fragrance notes together can create unique and memorable scents. ### Where This Applies - **Perfume and Fragrance Manufacturing:** The perfume and fragrance industry can innovate by offering personalized blends and experimenting with contrasting fragrance notes. - **Cosmetics:** Cosmetic companies can expand their product offerings by venturing into the fragrance industry with unique and customizable scents that complement their makeup products. - **Retail:** Retailers can offer customizable fragrance experiences to attract customers and create a unique shopping experience. ## Related on Trend Hunter - [Emotive Fragrance Pop-Ups](https://www.trendhunter.com/trends/the-future-of-fragrance.md) - [Confidence Booster Perfumes](https://www.trendhunter.com/trends/star-confidence.md) - [Multifaceted Personal Fragrances](https://www.trendhunter.com/trends/hm-beauty-fragrance.md) - [Plant-Based Aromatherapeutic Fragrances](https://www.trendhunter.com/trends/aromatherapeutic-fragrance.md) - [Close-Wearing Fragrances](https://www.trendhunter.com/trends/eau-intimite.md) - [Next-Gen Emotive Fragrances](https://www.trendhunter.com/trends/lore.md) - [Expressive Individualistic Fragrances](https://www.trendhunter.com/trends/perfect-nonsense.md) - [Storytelling Literary Perfumes](https://www.trendhunter.com/trends/dotto-fragrances-literature-collection.md) - [Horror Film Fragrances](https://www.trendhunter.com/trends/the-scent-of-a-nightmare.md)