# Game-Themed Beauty Kits Charlotte Tilbury x Genshin Impact Shares Exclusive In-Game Rewards By Laura McQuarrie | Published 2025-04-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/charlotte-tilbury-x-genshin-impact References: [theindustry.beauty](https://theindustry.beauty/charlotte-tilbury-teams-up-with-genshin-impact-on-astrological-collection/) & [charlottetilbury](http://www.charlottetilbury.com)  The [Charlotte Tilbury](https://www.trendhunter.com/trends/virtual-holiday-store) x [Genshin Impact](https://www.trendhunter.com/trends/rpg-genshin-impact) collection is for beauty lovers, cosplayers and gamers alike, pairing bestselling skincare and makeup products with co-branded merchandise and Genshin Impact in-game rewards—including Primogems, the coveted premium currency in Genshin Impact. This collection introduces two limited-edition beauty kits: the Starfell Treasure Box and the Starry Miracle Box. In-game astrologist Mona Megistus is the star of the collab centered on artistic expression and creativity, and both curated sets serve up solutions for travel and on-the-go beauty. Within the co-branded kits, fans and newcomers to the brand will find favorites like lip oil, eye serum, setting spray, sleep masks, and mirrored compacts for touch-ups. With this collab, the Genshin Impact's Mona has been named Charlotte Tilbury’s first-ever virtual beauty muse. ## Trend Insights (Trend Hunter) - Score: 7.6/10 - Popularity: 95% | Activity: 93% | Freshness: 39% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Game-integrated Beauty Products:** The merging of video game experiences with physical beauty products creates a crossover market that enhances customer engagement through interactive rewards. - **Virtual Influencers in Branding:** Using virtual characters as brand ambassadors opens new avenues for storytelling and brand loyalty by leveraging beloved fictional personas. - **Co-branded Merchandise Collectibles:** Limited-edition co-branded collectibles tap into fan enthusiasm by offering exclusive items that bridge digital and physical fan experiences. ### Who This Affects Most - **Beauty and Cosmetics:** Innovative partnerships with entertainment properties allow beauty brands to reach new audiences and personalize product offerings. - **Gaming and E-sports:** Collaborations with non-gaming brands present unique opportunities for games to expand their influence beyond traditional platforms. - **Entertainment and Media:** Cross-industry partnerships create dynamic storytelling opportunities that captivate audiences through multifaceted content strategies. ## Related on Trend Hunter - [Metaverse Beauty Shops](https://www.trendhunter.com/trends/virtual-holiday-store.md) - [Game-Themed Beauty Pop-Ups](https://www.trendhunter.com/trends/beneland.md) - [Video Game-Inspired Makeup Ranges](https://www.trendhunter.com/trends/pat-mcgrath-labs-x-candy-crush-saga.md) - [Empowered Makeup Campaigns](https://www.trendhunter.com/trends/pillow-talk-beauty-soulmates.md) - [Festive Heart-Shaped Advent Calendars](https://www.trendhunter.com/trends/charlotte-tilburys-lucky-chest.md) - [Game-Themed Energy Collections](https://www.trendhunter.com/trends/g-fuel-1.md) - [Harmonious Eyeshadow Combinations](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends.md) - [Astrology-Aligned Cosmetics](https://www.trendhunter.com/trends/maya-jama-x-rimmel.md) - [Collaboration Cosmetic Video Games](https://www.trendhunter.com/trends/revlon-x-redecor-fire-ice-campaign.md)