# Ashen Urban Lookbooks Charlotte Gainsbourg by Peter Lindbergh Mixes Concrete and Couture By Amelia Roblin | Published 2011-01-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/charlotte-gainsbourg-by-peter-lindbergh References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2011/01/editorial-charlotte-gainsbourg-by-peter-lindbergh-for-vogue-italia-january-2011-.html) & [peterlindbergh](http://www.peterlindbergh.com/#ESSAY) The January 2011 issue of Vogue Italia goes ramshackle ravishing with these subdued spreads featuring Charlotte Gainsbourg by Peter Lindbergh. The beautiful brunette was styled by Michael Philouze to look [edgy, yet effete](https://www.trendhunter.com/trends/songs-of-siren) against the muted brutalist backdrop. Photographed in a [dilapidated warehouse set](https://www.trendhunter.com/trends/louther-x-carhartt-wip-fw25), Charlotte Gainsbourg by Peter Lindbergh is an [elemental editorial](https://www.trendhunter.com/trends/asos-inspired-by) exposing the tactile and temperamental qualities of the model, the materials and the milieu. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 57% | Activity: 39% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Brutalist Fashion:** Designers are exploring the bold and rough aesthetic of Brutalist architecture in clothing design. - **Urban Decay Photography:** Photographers are utilizing abandoned, gritty locations to add an edgy and raw element to fashion photography. - **Elevated Grunge Fashion:** Designers are incorporating a mix of high-fashion elements with grunge elements for a stylish, yet undone look. ### Industries Being Reshaped - **Fashion:** Fashion designers and photographers can embrace the raw and edgy backdrop of urban decay in their clothing design and photography. - **Architecture:** Architects can utilize the current interest in Brutalist architecture to create new, bold structures that reflect this aesthetic. - **Marketing and Advertising:** Ad agencies can incorporate urban decay photography in their campaigns to add a gritty, rebellious feel to their branding strategy. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md)