# Pink-Haired Eyewear Campaigns This Charlotte Free Campaign Showcases Chanel's Elegant Accessories By Jana Pijak | Published 2014-09-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/charlotte-free-campaign References: [designscene.net](http://www.designscene.net/2014/09/charlotte-free-chanel-eyewear-fall-winter-2014.html) & [chanel](http://chanel.com) This [Charlotte Free](https://www.trendhunter.com/trends/pillow-talk-beauty-soulmates) campaign for [Chanel](https://www.trendhunter.com/trends/coco-crush) Eyewear showcases accessories from the iconic label's Fall/Winter 2015 collection. The pieces range from pastel-hued shades to matching [cat-eye frames](https://www.trendhunter.com/trends/signature-eyewear-collection) that are perfect for the feminine girl with an edge. For the shoot, Chanel designer Karl Lagerfeld teams up with pink-haired model Charlotte Free who's edgy and unconventional look brings the essence of the label's accessories to life. The accessories stay true to Chanel's timeless aesthetic but are also inspired by today's youth generations. This Charlotte Free campaign for Chanel embodies a youthful air and celebrates the model's unique look. While pink haired looks were all the rage a few seasons ago, they are making a return into the style spotlight thanks to designers like Karl Lagerfeld, who love experimenting with pastel tones. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 37% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Pink-haired Eyewear:** The rise of pink-haired looks in eyewear campaigns presents a disruptive innovation opportunity for brands to cater to the edgy and unconventional fashion market. - **Feminine Edge:** The combination of femininity and edginess in eyewear campaigns opens up new disruptive innovation opportunities to appeal to the modern youth generation. - **Pastel-toned Shades:** The resurgence of pastel-toned shades in eyewear campaigns offers disruptive innovation opportunities for designers to experiment with unique color palettes. ### Industries Being Reshaped - **Fashion:** The fashion industry can harness the disruptive innovation opportunities of pink-haired eyewear campaigns to create trendy and unconventional accessories. - **Eyewear:** The eyewear industry can capitalize on the disruptive innovation opportunities of feminine edge campaigns to target the modern youth demographic with unique and stylish frames. - **Design:** The design industry can explore disruptive innovation opportunities through the resurgence of pastel-toned shades in eyewear campaigns, creating visually striking and fashionable accessories. ## Related on Trend Hunter - [Quilted Jewelry Campaigns](https://www.trendhunter.com/trends/coco-crush.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Vibrant Upscale Makeup Collections](https://www.trendhunter.com/trends/chanels-spring-2025.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Floral High-End Makeup Capsules](https://www.trendhunter.com/trends/camlia-futura.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Cat-Starred Watch Campaigns](https://www.trendhunter.com/trends/big-bang-watch.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md)