# Budget-Friendly Beauty Brands 'Charlotte by Charlotte Russe' Offers Affordable Beauty Products By Laura McQuarrie | Published 2018-04-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/charlotte-by-charlotte-russe References: [hellogiggles](https://hellogiggles.com/beauty/makeup/charlotte-russe-new-beauty-collection-charlotte/) & [charlotterusse](https://www.charlotterusse.com/beauty) Clothing retail chain store [Charlotte Russe](https://www.trendhunter.com/trends/charlottes-iconic-lip-cheat-trio) has made a name for itself by offering [affordable styles for teens and women](https://www.trendhunter.com/trends/bubble-skincare1) in their twenties—and it is carrying its focus on affordability through to its own beauty brand, 'Charlotte by Charlotte Russe.' Charlotte by Charlotte Russe is being introduced as a 19-piece product collection, with products like lip balm, lengthening mascaras and setting sprays all available for less than $15. The budget-friendly beauty line will being made available in-store through Charlotte Russe Beauty Bars, where consumers will be able to try products on the spot. To kick off its new product line, Charlotte Russe is launching the [diversity- and beauty-celebrating](https://www.trendhunter.com/trends/pillow-talk-beauty-soulmates) 'Make It Yours' campaign, starring artist and model Gabrielle Richardson, influencer Diana Veras, as well as the actress and dancer Jade Chynoweth. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 41% | Activity: 47% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Affordable Beauty Products:** The trend of offering budget-friendly beauty products allows consumers to access quality skincare and makeup without breaking the bank. - **In-store Beauty Bars:** The introduction of beauty bars within clothing retail stores provides a convenient and interactive shopping experience for customers to try beauty products before purchasing. - **Diversity- and Beauty-celebrating Campaigns:** Brands are leveraging campaigns that celebrate diversity and beauty to resonate with consumers and promote inclusivity in the beauty industry. ### Industries Being Reshaped - **Beauty and Skincare:** The beauty and skincare industry can capitalize on the trend of offering affordable products by developing budget-friendly lines that cater to a wide range of consumers. - **Retail:** Retailers can innovate by incorporating in-store beauty bars into their stores, enhancing the shopping experience and providing customers with a one-stop destination for fashion and beauty needs. - **Marketing and Advertising:** The marketing and advertising industry can seize the opportunity to create campaigns that celebrate diversity and beauty, aligning with evolving consumer values and increasing brand loyalty. ## Related on Trend Hunter - [Teen-Focused Makeup Lines](https://www.trendhunter.com/trends/teencentric-makeup-line.md) - [Affordable Luxury Cosmetics](https://www.trendhunter.com/trends/pretty-smart.md) - [Affordable Nude Cosmetic Products](https://www.trendhunter.com/trends/nude-cosmetic-product.md) - [Low-Cost Luxury-Inspired Cosmetics](https://www.trendhunter.com/trends/everyday-luxuries-collection.md) - [Teen-Friendly Cosmetic Lines](https://www.trendhunter.com/trends/teen-line.md) - [Miniature Lip Liner Sets](https://www.trendhunter.com/trends/charlottes-iconic-lip-cheat-trio.md) - [Accessible Superfood Beauty Brands](https://www.trendhunter.com/trends/goop-1.md) - [Fashion Brand Cosmetic Collections](https://www.trendhunter.com/trends/juicy-couture-beauty-products.md) - [Exclusive Drugstore Collaborations](https://www.trendhunter.com/trends/aboutface-beauty1.md)