# Ethereal Androgynous Lookbooks The Charlie May Fall/Winter 2012 Collection is Captivating By Romina S. Cortellucci | Published 2012-05-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/charlie-may-fall-winter-2012 References: [themag.it](http://www.themag.it/inspiration/2012/charlie-may-fall-winter-2012.html) & [charlie-may](http://charlie-may.co.uk/) The Charlie May Fall/Winter 2012 collection is eye-catching. The designs were crafted by young British womenswear designer Charlie May. As May was studying, she created the popular blog 'Girl a la Mode' in 2008. The popular fashion blog topped many lists and was featured in a multitude of magazines such as Elle. After debuting her line with her Spring/Summer Collection earlier this year, her second collection clearly shows that she is a designer on the rise. This collection uses great asymmetrical shapes with a basic color palette. The designs are [minimalistic](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit), but are given depth with slits. This adds feminine quality to some of the [androgynous pieces](https://www.trendhunter.com/trends/sujitha-shivajothi). The structured nature of each piece is not only captivating but creates an united flow throughout the collection. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 74% | Activity: 34% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Minimalistic Designs:** Opportunity for disruptive innovation in the fashion industry by creating minimalistic designs with asymmetrical shapes and a basic color palette. - **Androgynous Fashion:** Opportunity for disruptive innovation in the fashion industry by exploring androgynous fashion that combines masculine and feminine qualities. - **Structured Garments:** Opportunity for disruptive innovation in the fashion industry by incorporating structured garments that create a cohesive and captivating collection. ### Who This Affects Most - **Fashion:** Opportunity for disruptive innovation in the fashion industry by creating unique and captivating designs for a growing market. - **Blogging:** Opportunity for disruptive innovation in the blogging industry by focusing on fashion-related content and building a loyal readership. - **Magazine Publishing:** Opportunity for disruptive innovation in the magazine publishing industry by featuring emerging fashion designers and promoting their collections. ## Related on Trend Hunter - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Minimal Tailored Fall Fashion](https://www.trendhunter.com/trends/galilee-by-sea.md) - [Seasonal Womenswear Collections](https://www.trendhunter.com/trends/artless-forevers-fall-25.md) - [Measured Winter Wardrobe](https://www.trendhunter.com/trends/vowels-fw26.md)